Direct mail is a time-tested and proven method of getting your marketing message out to a large group of people.
Over the past few years, it has experienced a considerable increase in popularity, due in part to the ever-rising costs of online advertising and how well it works.
The biggest hindrance for some New Bern businesses who are considering direct mail is that they don’t have a mailing list. This often adds an additional expense or time-based factor that can prevent companies from taking advantage of this fantastic marketing channel.
Fortunately, the United States Post Office has come up with a direct mail program that offers several features that can help your company improve your response rates and optimize your campaigns. You won’t need a marketing list as the USPS will take care of that for you.
We’re going to look at EDDM, and the value and benefits can provide to your New Bern business.
What is EDDM?
Every Door Direct Mail (EDDM) is a direct mail program offered by the United States Post office. It allows you to select and target certain zip codes in a given geographical area. You design your mailers and the post office will mail them out on your behalf.
They also provide you with tools to filter by income, household size, or age using the U.S. Census data when selecting your mail recipients. This allows you to laser-target an audience and send them a mailer at a fraction of the cost of what you’d typically pay via bulk mail.
How Does it Work?
The EDDM online tool enables you to go online and select certain geographical locations in any given area, such as cities, counties, subdivisions, or towns. USPS coordinates the campaign, and they will send out your mailers to the mail carriers in your chosen location. A postman will then deliver the mailer to the mailbox of the business or residence that’s located within the geographical area that you selected.
EDDM offers several benefits over a traditional direct mail campaign:
- You don’t need a mailing list. The Post Office supplies that data for you.
- You have complete and total control over the timing of your campaign—which is excellent for time-sensitive mailings, such as holidays and anniversaries.
- You are not required to purchase or apply for a bulk mail permit.
- The average postal rate is around 17.6 cents; however, local rates may vary.
The Benefits of EDDM
There are many valid reasons why a New Bern business should consider an Every Door Direct Mail campaign:
When You Have a Small Budget – EDDM campaigns typically provide far higher ROI than a traditional direct mail campaign. This is highly effective for covering large swaths of any given geographical area in a search for new clients or customers.
When You Need a New Advertising Channel – Consider adding EDDM to your marketing tool kit. You can use it to supplement your digital campaigns and create an optimized cohesive branding experience. Best of all, the Post Office gives you several tools to measure and track your campaigns. You can then use this information to optimize future ones.
When time is of the Essence – EDDM is great for scheduling time or holiday-based events. You can rest assured that your mailers will get delivered on time. Unlike email, your direct mailer won’t sit in an inbox waiting for someone to log online and check it. People receive their mail daily, and EDDM ensures that they will see your mailer in a timely manner.
When You Don’t Have a List – Buying, growing, or renting a mailing list can cost time and money. If you want to skip over that, EDDM will allow you to jump right into direct mail without having a list. All you need to do is select a geographical area, sit back, and let the legendary reliability of the United States Post Office take care of the rest.
When You Need New Clients or Customers – If you want to prospect for new clients or customers, there’s no better way than to blanket an entire geographical area with a direct mail campaign. A properly executed and designed EDDM campaign tends to work exceptionally well for localized businesses
Every Door Direct Mail Experts in New Bern
EDDM offers several unique benefits over a more traditional direct mail campaign. If you’d like to learn more about this amazing advertising channel, give us a call. We can even help with the design, printing, audience research, and even mail preparation of your next EDDM campaign!
At AlphaGraphics of New Bern, we’ve helped countless local businesses find success using one of the oldest and most effective forms of offline marketing. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote, or call us at (252) 633-3199.