Are your social media accounts sending your company website a flood of traffic every month—or merely a trickle?
Managing a social media account takes time and effort; it’s not something you can set and forget. This is why many New Bern businesses turn to a professional social media manager to assist them in their marketing efforts.
However, that’s not to say that you can’t do it on your own. We want to share with you five helpful tips that you can immediately start working on to increase your social media presence.
Post Engaging Content
The quickest way to get a social media follower to ignore you is to send out self-promoting tweets and Facebook posts. People nowadays want to engage with brands, and that means you’ll need to post engaging content. There are a lot of things that you can do to add value to your social media accounts:
- Tutorial videos
- Thought leadership posts
- Helpful hints and tips
- “A day in the life..” posts
Engaging social media posts are those that get your audience to respond or interact with them. Try to avoid using a “corporate-speak” tone of voice that is bland and monotonous. Write short sentences, then a long one. Ask questions. Don’t be afraid to use modern lingo and slang (provided that it fits in with your brand). This is how you get people engaged with your social media accounts.
Interact with Your Users
One of the biggest missed opportunities is when businesses don’t respond back to the comments left by their fans. It’s almost as if Elvis left the building without signing any autographs. Engage your users, and they will love you for it.
Some New Bern businesses will use Twitter or Facebook to manage their customer service. They’ll have their social media handles printed on their printed marketing materials. When someone has a comment, question, or concern, they will head on over to Twitter of Facebook to get answers.
By interacting with your users, you will not only grow brand loyalty and trust, but you’ll be setting an example for future prospective customers. When they see how well you handle customer service issues, it will let them know that you make every effort possible to come to a reasonable resolution. This can mean the difference between patronizing your business—or your competitors.
Use Tools to Help Out
There are many free and paid social media tools on the market that can help make your life a lot easier and grow your audience. Buzz Sumo is a paid tool that will allow you to find trending influencers and the most shared content. This can provide you with inspiration and ideas in times when you can’t think of anything valuable to post.
Pablo is a free tool that will allow you to create amazingly beautiful graphics with text on them. Check out the image below—using Pablo, it took us just 30 seconds to find a picture and add some text for a social-media worthy post that looks 100x better than plain black text.
Perform Account Optimization
How well optimized are your accounts? Be sure to use relevant hashtags and keywords in every single post. This will allow new people to find your brand when they search for specific hashtags.
This goes without saying—but make sure that you fill out your company profile or “About” section accurately and completely. Not only does it look more professional, but Google can pick up and show that information in the search results.
Create a Social Media Calendar
At AlphaGraphics of New Bern, we’ve helped countless local businesses set up, optimize, and run their social media accounts. One of the common reasons why companies have either given up trying is that when they finally find the time to sit down and create a social media post—crickets.
Their mind draws a blank as what they should post, and after 30 minutes of staring at the flashing cursor on their computer screen, they move on to something else. Not everyone can channel their inner Wordsworth or Michelangelo at a moment’s notice.
This is why we suggest that you create a living social media calendar—for those times of the day or week when you are feeling inspired, you can easily open up the calendar and plan out the next 30 days of social media posts.
Social Media Management in New Bern
Managing and growing your social media accounts take time and effort—but the reward is well worth the investment. If you have any questions or would like to talk to an expert, give AlphaGraphics of New Bern a call.
At AlphaGraphics of New Bern, we’re much more than a print shop. We’re also marketing experts who you can count on to help you when it comes time to market your business. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote, or call us at (252) 633-3199.