November of 2020 is almost here, and that means millions of North Carolinians will head off to the polls or mailbox to cast their ballots.
If you’re a New Bern politician who’s running for local, State, or Federal office, there’s still ample time left to get the good word out to as many people as possible.
The University of Virginia Center for Politics, a non-partisan political action group, reported that around 30% of voters do not entirely fill out their ballots. For many New Bern candidates, this means lost votes—and potentially a lost election.
There’s no better time than now to consider adding a few campaign marketing channels to increase voter awareness and convince them why they should vote for you over the other person. Read on to learn more about five ideas that can help give your campaign the momentum of a runaway freight train.
Postcards and Envelopes
Political postcards and envelopes are the bread and butter of any serious political candidate. At AlphaGraphics of New Bern, our state-of-the-art digital printers will create vivid, high-quality printed marketing materials that are sure to capture attention. In addition to using them as mailers, you can also pass them out at political rallies and public appearances.
Several New Bern candidates are taking the concept of printed marketing materials a step further and incorporating physical newsletters into their campaign. They offer the candidate several pages to explain their policies and why people should cast their votes for them. Political stickers and decals are two more ways that you can get the message out to the public.
Ask any elected public official, and they’ll tell you—they didn’t get to where they are today without the help of a targeted direct mail campaign. It’s not too late to have one of the graphic design experts at AlphaGraphics of New Bern design and create a powerful direct mail campaign that will reach many residents in their mailbox. With the COVID-19 pandemic causing people to limit their outside activities and travels, you have a literal captive audience at your hands.
Every Door Direct Mail (EDDM) is a service offered by the U.S. Post Office. Many local New Bern candidates take full advantage of it because it does not require a marketing list of addresses. Simply select a geographical area, and the mailman will deliver your mailers to every single house and business in that area. This allows candidates with a smaller budget to compete against those who are well-funded.
Political Yard Signs
You can’t drive a single mile in New Bern without seeing a political yard sign placed on someone’s lawn or specially designated areas of the city. Political yard signs are a great way to increase awareness of your campaign. Corrugated plastic signs are another cost-effective way of spreading your message. They’re lightweight, and you can have them printed up in vivid, full color with images and text.
Spruce up your campaign rallies with a branded table throw. It will let pedestrians far and wide know that you’re running for office and provide you with the chance to talk to them one-on-one. Sidewalk signs will help capture passersby’s attention and provide you with an initial opportunity to start a conversation. You can have them made up in a wide variety of materials, including chalkboard, dry-erase, and even magnetic.
A professionally-designed partial or full vehicle wrap from AlphaGraphics of New Bern can generate upwards of 70,000 views per day! Best of all, when you park your car on a city street, it will continue to advertise your candidacy long after you’ve put on the parking brake and turned the ignition key to the “off” position.
You can also have vivid, full-color vehicle magnets printed up and hand those out to your staffers to put on their cars. At AlphaGraphics of New Bern, our expert graphic designers can help you create the perfect car wrap or magnet that will attract attention from far and wide. They’ll work closely with you to create a design that mirrors your campaign messaging.
Political Campaign and Marketing Help in New Bern
With just a few weeks left before the elections, we’re nearing the final stretch. The past few years have seen more politically engaged people than ever. Take advantage of that fact and consider one of the above political sign and marketing campaign ideas to help give you a distinct advantage over the other candidate.
If you have any questions about political signs and marketing for the greater New Bern area, give us a call. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote, or call us at (252) 633-3199.