What do Valentine’s Day, St. Patrick’s Day, and the 4th of July all have in common?
They’re major holidays that your business can capitalize on through event marketing. Taking that line of thought one step further, there are countless “awareness days” that can provide you with opportunities to align your brand with what matters most to your customers.
Holidays and events often come with spikes in demand for certain products, such as restaurant reservations for Valentine’s Day. These events allow you to showcase your relevant products and services while at the same time encouraging people to interact and engage with your brand.
Read on to learn more about how to capitalize on the upcoming holidays and events for 2021.
Social Media and Hashtags
One of the best ways to reach people during the holidays is through your social media accounts and the usage of popular hashtags. There are plenty of free and paid social media tracking tools that will allow you to choose hashtags that will have the most impact and reach the greatest number of people. While your campaign is running, look at which tags are and aren’t working. This will allow you to measure your success and further refine your strategy.
Promo Products & Freebies
Customized and branded promotional products can help emphasize and provide a tangible element to your holiday marketing campaign. For example, if you have a face-to-face event for a particular holiday, you can offer your customers a free branded keepsake. This will keep your company at the top of their minds long after the event has ended.
However, keep in mind that you can’t just order a few hundred ballpoint pens and slap your logo on them. You should take some time to find a unique product relevant to the holiday or event you’re promoting. An excellent example of this is when a marketing company had a booth in a Las Vegas convention hall in the middle of summer. They gave away branded sunscreen—which was very much appreciated by all who stopped by their table.
Tying in charitable giving with your event marketing serves a two-fold purpose:
- Increases brand recognition and trust.
- People are more willing to participate in a charitable campaign.
The end goal of holding one of these events is to demonstrate that your company cares more than just profits. By doing so, it will increase the appeal of patronizing and spending money with your business.
Donating time or money to a charitable cause also helps humanize your brand and makes your customers feel that they’re helping to do good. For example, many New Bern businesses will hold an Earth Day rally to get out into the community and help pick up trash.
Incorporate Print and Digital
Having a sign and a few flyers printed up for a holiday event won’t attract as much attention as possible if you were to incorporate and add a digital element. You can create more awareness by engaging in a social media or email marketing campaign in conjunction with your printed marketing collateral.
Taking advantage of both print and digital will allow you to create a much more congruent experience for your audience. It will also enable you to reach a greater number of people and attract the most attention for your event.
Direct mail is so powerful that it deserves its own special mention. Such services as Every Door Direct Mail allow you to blanket an entire geographical neighborhood with your mailers, thereby reaching a broader audience. If you’re holding an event at your business location, it’s a great way to generate buzz and increase the odds of making a sale.
The best time to take advantage of a direct mail campaign are the weeks leading up to your event. You can even create a drip campaign where you send two or even three flyers that incrementally build upon the excitement you’re trying to create. QR Codes and PURLs will allow you to take the offline conversation online to offer more information or enable people to sign up for your event effortlessly.
Marketing Help in New Bern
Events and holidays are ideal opportunities to engage in an authentic marketing campaign that will allow your business to improve brand recognition, trust and encourage more people to try your products or services.
If you’d like to learn more about how event marketing can help drive new customers and business, give us a call. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote, or call us at (252) 633-3199.