Countless New Bern businesses have had to deal with the fallout from the pandemic over the past year.
Those who haven’t closed their doors for good have significantly altered their marketing plans.
They’ve focused heavily on local marketing tactics, which has allowed them to stay afloat in these uncertain times.
We want to share five local marketing tactics that your New Bern business can use to drive new traffic through your front door. Keep in mind that every company is different, and what works for one business might not work for yours.
The critical takeaway is to perform a few tests, then measure the results using key performance indicators, such as response rates, sales, or new customers.
If you find yourself with more questions than answers after reading this blog post, feel free to reach out to the marketing experts at AlphaGraphics of New Bern.
Choose a Local Printer
Yes, we are shamelessly self-promoting ourselves with this one. Our decades of experience have given us the ability to not only create stunning printed collateral and signage but provide your business with the very best in marketing services.
We’ve helped countless local New Bern businesses over the years. That has given us a keen insight into what works—and more importantly—what doesn’t work for marketing locally and attracting new business.
Unlike many of the so-called major marketing agencies, AlphaGraphics of New Bern knows this community like the back of our hand. We have our finger on the proverbial pulse of the local business climate and the know-how to succeed where others fail.
Optimize for Local SEO
First thing’s first. If you want to attract local traffic, you should be taking advantage of a free service called “Google My Business.” This is often referred to as “local SEO” and is the process of optimizing your website and building citations that will help both Google and locals find your business.
For example, consider someone who is out running a few errands about town. They suddenly realize they need your product or service and whip out their cell phone to perform a Google search. Those companies who have optimized their websites for local SEO will have a greater chance of being found by that person in the organic search results.
If you’d like to learn more about local SEO, what it encompasses, and the things that you can immediately do to get on board, check out this local SEO blog post that we wrote earlier this year.
Brochures and Business Cards
Printed marketing materials, such as sell sheets, brochures, and business cards, are way more effective than any paid online advertisement. They’re a tangible, physical reminder of your business presence that won’t go away the second you close the web browser.
Consider the design of your business cards as well. It should go above and beyond the traditional name, address, and phone number printed on standard paper stock. Your cards are a direct reflection of your brand and provide you with a chance to promote your company and its unique selling points. The more unique your card is, the greater the chances of someone holding on to it.
Banners and Window Signs
Outdoor banners are an excellent way to let the entire community you’re open to business. Thanks in part to their large physical presence, everyone who walks, bikes, or drives by will see your message. They’re also ideal for promoting seasonal sales or events.
Window signs are cost-effective and complementary to banners. They provide your business with an affordable way to advertise and dress up your windows for sales and the holidays. Many New Bern businesses will opt for perforated window clings—which help keep the hot morning and afternoon sunlight at bay while still allowing ample light to shine through.
By far, one of the biggest marketing channels that can provide the highest ROI is direct mail. Thanks in part to the rising costs of paid online advertising, direct mail offers a relatively untapped market and captive audience—literally. As more and more people work from home, their chances of receiving and taking the time to view your direct mail piece increase significantly.
Using PURLs and QR Codes will allow your business to track and measure your direct mail campaign’s success and enable you to optimize further and dial it in. By doing so, you’ll create a seamless transition from offline to online, where you can sell your products or capture more leads.
Marketing Help in New Bern
There’s no better time than now to focus on your local marketing efforts. As the pandemic restrictions start to get lifted, there will inevitably be a mad rush by local businesses to capture and retain new customers.
At AlphaGraphics of New Bern, we can provide you with ideas and services to assist with your office re-opening. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote, or call us at (252) 633-3199.