New Bern Direct Mail Trends for 2020
Over the past few years, direct mail has experienced a massive resurgence in popularity. Increases in paid advertising costs, more competition, and a desire to reach an entirely new audience have exponentially fueled direct mail’s …
How to Increase Online Engagement with Direct Mail Marketing
As the costs of paid online advertising continue to rise, many New Bern businesses are rediscovering the benefits of direct mail. In addition to being a powerful and cost-effective marketing tool, it can also help …
Setting up Your Files for Printing
If you’re self-designing a brochure, business card, or any other printed piece, there are a few things that you need to take into consideration before you send your file to your printer. At AlphaGraphics of New Bern, our state-of-the-art …
Customer Testimonials: A Powerful Way of Driving New Business
When it comes to successfully marketing your business, something called “peer review” is one of the best ways to sell your products or services. Before the advent of the internet, peer review usually consisted of …
How to Get Google Ads Certified—the Easy Way
A Google Ads Certification is more than just a piece of paper that shows the world you’re proficient with the Google paid advertising platform. Google Ads Certification is proof that you have the knowledge, experience, …
How to Effectively to Promote Your Business on Facebook
Facebook, as a marketing platform, represents a massive opportunity for local New Bern businesses to drive new sales and leads. Every day, over 2 billion people worldwide log into their Facebook accounts to read the news, keep …
6 Benefits of a Brand Refresh
Brand revitalization is a necessity at some point in the life of any given business. Whether it’s due to changing customer preferences, a competitive marketing landscape, or new products and services, it’s essential your brand …
7 Tips for Graphic Design
Designing your own signs and printed marketing collateral can be a challenge for many people with no prior design experience. However, that doesn’t mean that it’s impossible. There are a few basic rules that anyone …
10 Ways to Use Twitter to Market Your Business
Much like Facebook and Instagram, Twitter is a great place to market your business—but things tend to move fast on the platform. Unlike a Facebook post that lasts indefinitely, a single tweet on Twitter lasts …
How to Create Direct Mail That Gets a High Response Rate
As the costs of online paid advertising continue to soar, many New Bern businesses are re-discovering the benefits and value of a direct mail campaign. If done correctly, direct mail provides a much higher ROI …