Things to Consider Before You Order Custom Signage
When it comes to custom signage, there’s a huge difference between a “good” and a “great” sign. A great custom sign will help convey important information and answer questions that people might have when they …
DIY vs. Professional Printing
Computer and printer technologies have come a long way over the past ten years. For an investment of less than $100, you can forgo professional printing and pick up a relatively decent home or office …
How to Improve Your New Bern Email Marketing Returns
Email Marketing Photo by Retha Ferguson from Pexels As the country slowly starts to re-open from the fallout from the COVID-19 pandemic, many New Bern businesses will experience sales that are a fraction of what they were just …
Direct Mail—A New Take on an Old Marketing Channel
For over a century, direct mail was the best marketing channel for businesses looking to increase sales, foster brand loyalty, and reach out to new customers. Then the internet and online advertising came along, and …
5 Tips for New Bern Businesses in a Post COVID-19 World
The COVID-19 pandemic has irreparably changed the way we live our lives. What we used to take for granted, such as walking into a grocery store, is now an exercise is caution and an overabundance …
5 Ideas to Help Your New Bern Restaurant During the COVID-19 Pandemic
As an essential business, your restaurant is providing a critical service to the community during the COVID-19 pandemic. Many grocery store shelves are empty, ordering online for delivery or pickup can take upwards of 2 …
6 Tips to Help Marketers Through the COVID-19 Pandemic
The COVID-19 Pandemic is an unprecedented event that has caused uncertainty in the minds of many businesses and marketers. How do you deal with and appropriately react to an event such as this? There’s no …
New Bern Direct Mail Trends for 2020
Over the past few years, direct mail has experienced a massive resurgence in popularity. Increases in paid advertising costs, more competition, and a desire to reach an entirely new audience have exponentially fueled direct mail’s …
How to Increase Online Engagement with Direct Mail Marketing
As the costs of paid online advertising continue to rise, many New Bern businesses are rediscovering the benefits of direct mail. In addition to being a powerful and cost-effective marketing tool, it can also help …
Setting up Your Files for Printing
If you’re self-designing a brochure, business card, or any other printed piece, there are a few things that you need to take into consideration before you send your file to your printer. At AlphaGraphics of New Bern, our state-of-the-art …