Category: Marketing
5 Tips for New Bern Businesses in a Post COVID-19 World
The COVID-19 pandemic has irreparably changed the way we live our lives. What we used to take for granted, such as walking into a grocery store, is now an exercise is caution and an overabundance …
5 Ideas to Help Your New Bern Restaurant During the COVID-19 Pandemic
As an essential business, your restaurant is providing a critical service to the community during the COVID-19 pandemic. Many grocery store shelves are empty, ordering online for delivery or pickup can take upwards of 2 …
6 Tips to Help Marketers Through the COVID-19 Pandemic
The COVID-19 Pandemic is an unprecedented event that has caused uncertainty in the minds of many businesses and marketers. How do you deal with and appropriately react to an event such as this? There’s no …
New Bern Direct Mail Trends for 2020
Over the past few years, direct mail has experienced a massive resurgence in popularity. Increases in paid advertising costs, more competition, and a desire to reach an entirely new audience have exponentially fueled direct mail’s …
How to Increase Online Engagement with Direct Mail Marketing
As the costs of paid online advertising continue to rise, many New Bern businesses are rediscovering the benefits of direct mail. In addition to being a powerful and cost-effective marketing tool, it can also help …
Customer Testimonials: A Powerful Way of Driving New Business
When it comes to successfully marketing your business, something called “peer review” is one of the best ways to sell your products or services. Before the advent of the internet, peer review usually consisted of …
How to Get Google Ads Certified—the Easy Way
A Google Ads Certification is more than just a piece of paper that shows the world you’re proficient with the Google paid advertising platform. Google Ads Certification is proof that you have the knowledge, experience, …
How to Effectively to Promote Your Business on Facebook
Facebook, as a marketing platform, represents a massive opportunity for local New Bern businesses to drive new sales and leads. Every day, over 2 billion people worldwide log into their Facebook accounts to read the news, keep …
6 Benefits of a Brand Refresh
Brand revitalization is a necessity at some point in the life of any given business. Whether it’s due to changing customer preferences, a competitive marketing landscape, or new products and services, it’s essential your brand …
10 Ways to Use Twitter to Market Your Business
Much like Facebook and Instagram, Twitter is a great place to market your business—but things tend to move fast on the platform. Unlike a Facebook post that lasts indefinitely, a single tweet on Twitter lasts …