Category: Marketing
How to Create Direct Mail That Gets a High Response Rate
As the costs of online paid advertising continue to soar, many New Bern businesses are re-discovering the benefits and value of a direct mail campaign. If done correctly, direct mail provides a much higher ROI …
How to Stay in Touch with Your Customers After the Sale
Do you know the true value of keeping an existing customer versus landing a new one? The Harvard Business Review suggests that for most industries, acquiring a new customer can cost anywhere from five to 25 times …
5 Type of Print Collateral That Still Work in the Business World
Online advertising is very popular with many businesses nowadays, but print collateral still has a place. Almost every single company out there has a website, social media profile, or engages in paid advertising. While these …
10 Amazing Resources for Royalty Free Images (and Peace of Mind).
Jordan Whitfield A few months ago, a local photographer filed a copyright infringement lawsuit against Raleigh’s Hopscotch Music Festival alleging that they used his pictures in their advertisements. The photographer claims that he did not give the …
Why is Blogging Important for Your Brand?
Are you aware of the benefits that a regularly updated blog offers your brand or business? Blogging is an excellent way to drive new leads and sales to your business. It can position you as …
5 Strategies to Improve Your Marketing Success
The digital marketing landscape in 2019 is rapidly evolving, and businesses that wish to stay ahead of the curve will need to look at their marketing strategies and make some adjustments. By doing so, it …
5 Signs Every New Bern Small Business Needs
When it comes to running a brick-and-mortar business smoothly, the customer experience is one of the most important aspects to keep in mind. Signage is an often-overlooked aspect of running a successful New Bern brick-and-mortar …
Large Trade Show Ideas for Small Trade Show Budgets
Having a booth at a trade show is a great way to drive new leads and business through your front door. However, the costs of putting a trade show together can quickly spiral out of …
New Bern Direct Mail Trends for 2019
Direct mail has been around for well over 50 years, and it’s showing no sign of slowing down. That’s because direct mail works exceptionally well and is a viable marketing alternative to online advertising. As …
How to Boost Sales with Personalization
When it comes to creating a successful marketing campaign, many companies are turning to personalization as a way of making a more profound connection that results in higher conversions and more sales. Studies have shown …