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Category: Tips & Tricks

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Direct Mail—A New Take on an Old Marketing Channel

Direct Mail—A New Take on an Old Marketing Channel

For over a century, direct mail was the best marketing channel for businesses looking to increase sales, foster brand loyalty, and reach out to new customers. Then the internet and online advertising came along, and

Coronavirus

5 Ideas to Help Your New Bern Restaurant During the COVID-19 Pandemic

As an essential business, your restaurant is providing a critical service to the community during the COVID-19 pandemic. Many grocery store shelves are empty, ordering online for delivery or pickup can take upwards of 2

COVID19

6 Tips to Help Marketers Through the COVID-19 Pandemic

The COVID-19 Pandemic is an unprecedented event that has caused uncertainty in the minds of many businesses and marketers.  How do you deal with and appropriately react to an event such as this? There’s no

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New Bern Direct Mail Trends for 2020

Over the past few years, direct mail has experienced a massive resurgence in popularity. Increases in paid advertising costs, more competition, and a desire to reach an entirely new audience have exponentially fueled direct mail’s

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How to Increase Online Engagement with Direct Mail Marketing

As the costs of paid online advertising continue to rise, many New Bern businesses are rediscovering the benefits of direct mail. In addition to being a powerful and cost-effective marketing tool, it can also help

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Setting up Your Files for Printing

If you’re self-designing a brochure, business card, or any other printed piece, there are a few things that you need to take into consideration before you send your file to your printer. At AlphaGraphics of New Bern, our state-of-the-art

Customer Review

Customer Testimonials: A Powerful Way of Driving New Business

When it comes to successfully marketing your business, something called “peer review” is one of the best ways to sell your products or services. Before the advent of the internet, peer review usually consisted of

googleads

How to Get Google Ads Certified—the Easy Way

A Google Ads Certification is more than just a piece of paper that shows the world you’re proficient with the Google paid advertising platform. Google Ads Certification is proof that you have the knowledge, experience,

Facebook Business

How to Effectively to Promote Your Business on Facebook

Facebook, as a marketing platform, represents a massive opportunity for local New Bern businesses to drive new sales and leads. Every day, over 2 billion people worldwide log into their Facebook accounts to read the news, keep

Brand Refresh

6 Benefits of a Brand Refresh

Brand revitalization is a necessity at some point in the life of any given business. Whether it’s due to changing customer preferences, a competitive marketing landscape, or new products and services, it’s essential your brand