When is the last time you received a piece of mail that you were actually excited about? Aside from birthday cards or a check in the mail, it has probably been awhile. There is a reason why some people say that direct mail is dead. We all get so many pieces of “junk mail” that sifting through to what is actually relevant feels like a losing battle.
Now, you may be wondering why I am telling you all of this. After all, my business is printing. Well, here is the exciting news: direct mail is NOT dead. Companies that take the time to design the right mailpiece are seeing a much higher return on their investment. Surveys show that customers are more likely to open a well-designed mailpiece that is personally addressed to them. A successful campaign is all about creating a piece that will make an immediate impact on the receiver that provides value.
All of this is why I am so excited to share that we have a new envelope printer to help your mailpiece stand apart from the rest. Our new printer is not only able to print edge-to-edge in full-color, but also allows for variable data printing. This means you can personalize each mail piece and still stay on budget. For not much more than the cost of printing one-color envelopes, you can truly have a piece that catches the eye of your addressee.
Consider the possibilities of the edge-to-edge printing. Bright colors and engaging content, even photos, or a call-to-action on the outside of your mailpiece. No longer will your mail go unnoticed in a sea of sameness. You can continue that same impact and value inside your piece by providing the recipient something they will appreciate. For example: Are you a doctor office looking to get noticed? Consider including a refrigerator magnet with emergency phone numbers for your patients for quick reference. The value doesn’t have to be something tangible. For example, the message can include critical information delivered with photos that mean something to your reader.
Whatever your goal, AlphaGraphics can help you bring your vision to life. Give us a call if you would like to stop by sometime to check out our new envelope printer in action.