Community Help During the COVID-19 Crisis
The current COVID-19 Crisis has everyone thinking of new ways to stay productive while following social distancing protocol. Small businesses are no different. This week we worked with the City of North Liberty to suspend …
Demystifying the Paper Selection Process
Paper is essential in the design and cost of your publications. While paper seems like a basic element, the terminology and project specs can sometimes be confusing. That’s ok! You don’t have to be an …
The Power of Personalization
Let’s get personal – that is what customers and prospects are expecting from companies and notably, the marketing from a company. Now more than ever, the ability to be more relevant with your marketing is …
6 Ways to Speed Up Your Next Print Project
Do you have a print deadline that needs the fastest turn-around time possible? If speed is of utmost importance, here are several ways you can improve efficiency as you take your project to print: 1. Plot …
Add Color and Charm with Banners
As a small business owner, you need ways to cultivate curiosity and look your best. Business signage is your foremost advertising tool. Grab attention and set your business apart with gorgeous custom banners! Banners are an inexpensive …
Design Trends to Look Forward to in 2020
2019 was a year where taking risks in design was considered normal. What design trends can you look forward to this year? As we round the corner into a new decade, we may see a softening …
Ensure Staying Power for Your Business with Great Local Marketing
Earlier this year, Gerrit Curran and Emily Wessner opened a Jersey Mike’s Subs in Muhlenberg Township, Pennsylvania. To gain traction in their township of 20,000, these entrepreneurs knew their new business must be closely tied to …
Direct Mail Campaigns: How Effective Are They?
In case you’re wondering, direct mail campaigns are totally worth it. For a while now, an urban legend about the death of direct mail has come to exist. Admittedly, the internet has charmed many people around …
6 Benefits of Keeping Your Brand Fresh
Brand revitalization is necessary for all businesses at one point or another. The marketing environment is always changing. Consumers develop new preferences and competition grows, so brands need to react to those changes to stay …
How Multi-Tasking Can Tank Your Productivity
For more than a decade, Dr. Daniel Simons and his colleagues studied a form of invisibility known as inattentional blindness. In this demonstration, Simons showed a video and asked people to count how many times basketball players in …