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Category: Tips

Multitasking = Tanking Productivity

How Multi-Tasking Can Tank Your Productivity

For more than a decade, Dr. Daniel Simons and his colleagues studied a form of invisibility known as inattentional blindness. In this demonstration, Simons showed a video and asked people to count how many times basketball players in

Graphic designer at work. Color swatch samples.

4 Modern Design Resources for Your Bag of Tricks

Looking for a few hacks to sharpen your designs? By adding a few extra resources, your talent can expand exponentially. With new design tools being released regularly, the possibilities are limitless. Everyone needs a few handy helps

size matters-01

Size Definitely Matters

With endless digital resources at your fingertips on the internet, the most common issues faced when printing a piece are low resolution and the file size. When submitting files to be printed, size definitely matters. Understanding

marketing channels

How Do I Reach My Customers?

We have many conversations with clients that always seem to ask – “…but how do I reach my customers?” We usually start with…”The good news is – there are many marketing channels out there. BUT,

More About Color

More on Color

In our previous article, The Meaning of…Color, we discussed choosing the right color scheme for your brand and identity package. We looked at color psychology, research behind color preferences, and their influence on personality, culture, and

Logo Design

Let’s Talk Logos

When you hear “Nike,” what is the first thing that comes to mind? The swoosh? How about McDonald’s? The golden arches, right? Brand recognition is the reason many of the strongest brands implement significant efforts

Marketing Blueprint

Building Your Brand

Building your brand is much like building a home. It’s the foundation for all your marketing efforts so quality materials and workmanship can make all of the difference. An experienced brand builder will create a plan

choosing a font-01

5 Tips for Choosing the Right Font

Choosing a font can be an overwhelming task. The possibilities are endless. Some designers choose a font to match the personality of the project they are working on. Others have a favorite they use on

hands-of-graphic-designers-using-laptop-and-digital-tablet

The Meaning of … Color

93% of consumer purchases are made based on visual appearance or color. That’s why the color scheme for your brand is one of the most essential pieces of your identity package. Research shows that color

try-fail-try-again-success-steps-to-reach-your-goals

Repeat Success is No Small Achievement

Arnel Pineda never imagined that he would be fronting the world-famous rock band, Journey, when he began singing American rock songs with his friends’ band as a teenager. For years his exceptional singing talent had