Category: Tips
Size Definitely Matters
With endless digital resources at your fingertips on the internet, the most common issues faced when printing a piece are low resolution and the file size. When submitting files to be printed, size definitely matters. Understanding …
How Do I Reach My Customers?
We have many conversations with clients that always seem to ask – “…but how do I reach my customers?” We usually start with…”The good news is – there are many marketing channels out there. BUT, …
More on Color
In our previous article, The Meaning of…Color, we discussed choosing the right color scheme for your brand and identity package. We looked at color psychology, research behind color preferences, and their influence on personality, culture, and …
Let’s Talk Logos
When you hear “Nike,” what is the first thing that comes to mind? The swoosh? How about McDonald’s? The golden arches, right? Brand recognition is the reason many of the strongest brands implement significant efforts …
Building Your Brand
Building your brand is much like building a home. It’s the foundation for all your marketing efforts so quality materials and workmanship can make all of the difference. An experienced brand builder will create a plan …
5 Tips for Choosing the Right Font
Choosing a font can be an overwhelming task. The possibilities are endless. Some designers choose a font to match the personality of the project they are working on. Others have a favorite they use on …
The Meaning of … Color
93% of consumer purchases are made based on visual appearance or color. That’s why the color scheme for your brand is one of the most essential pieces of your identity package. Research shows that color …
Repeat Success is No Small Achievement
Arnel Pineda never imagined that he would be fronting the world-famous rock band, Journey, when he began singing American rock songs with his friends’ band as a teenager. For years his exceptional singing talent had …
The Lessons Taught by The Movie “Office Space”
Close your eyes and picture this: On your early morning commute, you get stuck in bumper-to-bumper traffic. Your senses are bombarded with honking horns, the sound of breaks squeaking, and the pungent smell of exhaust. …
Why You Should Try to Incorporate the Holidays Into Your Marketing Efforts
If it seems like more and more marketers are incorporating holiday-themed elements into their campaigns, you’re absolutely right. Though some may think this is a symptom of the commercialization of events like Thanksgiving or Christmas, …