Category: Tips
Direct Mail Campaigns: How Effective Are They?
In case you’re wondering, direct mail campaigns are totally worth it. For a while now, an urban legend about the death of direct mail has come to exist. Admittedly, the internet has charmed many people around …
6 Benefits of Keeping Your Brand Fresh
Brand revitalization is necessary for all businesses at one point or another. The marketing environment is always changing. Consumers develop new preferences and competition grows, so brands need to react to those changes to stay …
How Multi-Tasking Can Tank Your Productivity
For more than a decade, Dr. Daniel Simons and his colleagues studied a form of invisibility known as inattentional blindness. In this demonstration, Simons showed a video and asked people to count how many times basketball players in …
4 Modern Design Resources for Your Bag of Tricks
Looking for a few hacks to sharpen your designs? By adding a few extra resources, your talent can expand exponentially. With new design tools being released regularly, the possibilities are limitless. Everyone needs a few handy helps …
Size Definitely Matters
With endless digital resources at your fingertips on the internet, the most common issues faced when printing a piece are low resolution and the file size. When submitting files to be printed, size definitely matters. Understanding …
How Do I Reach My Customers?
We have many conversations with clients that always seem to ask – “…but how do I reach my customers?” We usually start with…”The good news is – there are many marketing channels out there. BUT, …
More on Color
In our previous article, The Meaning of…Color, we discussed choosing the right color scheme for your brand and identity package. We looked at color psychology, research behind color preferences, and their influence on personality, culture, and …
Let’s Talk Logos
When you hear “Nike,” what is the first thing that comes to mind? The swoosh? How about McDonald’s? The golden arches, right? Brand recognition is the reason many of the strongest brands implement significant efforts …
Building Your Brand
Building your brand is much like building a home. It’s the foundation for all your marketing efforts so quality materials and workmanship can make all of the difference. An experienced brand builder will create a plan …
5 Tips for Choosing the Right Font
Choosing a font can be an overwhelming task. The possibilities are endless. Some designers choose a font to match the personality of the project they are working on. Others have a favorite they use on …