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Category: Tips

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What Leadership Really Means in the Era of Working Remotely

What Leadership Really Means in the Era of Working Remotely

More employees are working remotely than ever before. According to research conducted by GlobalWorkplaceAnalytics.com, roughly 50% of the workforce in the United States holds a job that is “compatible” with at least partial telework. Of

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Top 10 Postcard Tips

Top 10 Postcard Tips

Direct mail continues to serve as a key component of marketing plans. It works best when complemented by online efforts to fill a need. Online marketing can be low-cost with low impact; print is higher cost with

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Size (and Quantity) DOES Matter!

Size (and Quantity) DOES Matter!

  SIZE – We recently received a file from a customer at 3pm on a Friday afternoon. The customer needed 5 copies of a brochure for a client meeting on Monday. The art for the brochure

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The Perils of Publisher

The Perils of Publisher

Don’t get me wrong. I understand that not everyone has access to the design software we use. If I were stranded on a desert island and only had Microsoft Word or Publisher to choose from, I

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Using Direct Mail as Part of Your Marketing Plan

Using Direct Mail as Part of Your Marketing Plan

First, a few statistics from the Direct Marketing Association and the USPS on using direct mail as part of your marketing mix: 79% of consumers will act on direct mail immediately, compared to only 45%

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So you want to get something printed…

So you want to get something printed…

Whether you have a big presentation for a business client or an upcoming birthday party for your 2 year-old, you’re going to need your files printed. Lucky for you, that’s where Alphagraphics comes in! There

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Trade Show Marketing Tips

Trade Show Marketing Tips

We constantly work with our customers to help them grow their business. In today’s marketing world there are many venues to get the word out about a business. Traditional marketing outlets include TV, radio, magazine,