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The Meaning of … Color

93% of consumer purchases are made based on visual appearance or color. That’s why the color scheme for your brand is one of the most essential pieces of your identity package. Research shows that color

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Repeat Success is No Small Achievement

Arnel Pineda never imagined that he would be fronting the world-famous rock band, Journey, when he began singing American rock songs with his friends’ band as a teenager. For years his exceptional singing talent had

Lessons from Office Space

The Lessons Taught by The Movie “Office Space”

Close your eyes and picture this: On your early morning commute, you get stuck in bumper-to-bumper traffic. Your senses are bombarded with honking horns, the sound of breaks squeaking, and the pungent smell of exhaust.

Holiday marketing

Why You Should Try to Incorporate the Holidays Into Your Marketing Efforts

If it seems like more and more marketers are incorporating holiday-themed elements into their campaigns, you’re absolutely right. Though some may think this is a symptom of the commercialization of events like Thanksgiving or Christmas,

Small things, big changes

From Small Things Come Big Changes

Pierre Omidyar didn’t plan to start a mega-corporation in the late fall of 1995. In fact, all he wanted to do was get rid of some computer equipment he had laying around by selling it

Brand concept. Fresh and green grass on wood background.

Ways to Protect Your Brand in the Real-Time Information Age

A brand is more than just a company logo, and it’s bigger than any one particular product or service. It’s the feeling people get when they think about your company. It’s what goes into the

work life balance

Maintaining a Work/Life Balance: Why Perspective Is Key

Work/life balance? No problem, right? But then those daily tasks start to add up and your nights start getting longer. You start going in on the occasional Saturday, then the “frequent” Saturday. Pretty soon you’re

Time for Change

3 Signs to Help You Identify if Your Market is Changing

So much of your marketing success depends on your ability to get the right message in front of the right people at exactly the right time. To accomplish this, you need to know your audience

Young couple window shopping and smiling

Print Advertising is Like Printing Money

Good advertising can go a long way for your business. Sometimes it’s hard to explain what good advertising is, but you know it when you’ve seen it. Whether it’s a heartfelt image or a tagline

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Want to Be Successful? Take Time to Dream

Want to Be Successful? Take Time to Dream

One of the most famous dreamers of our time is Steve Jobs, the Co-founder and CEO of Apple, an iconic visionary who believed so deeply in the power of his dreams that he was able

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