How Multi-Tasking Can Tank Your Productivity
For more than a decade, Dr. Daniel Simons and his colleagues studied a form of invisibility known as inattentional blindness. In this demonstration, Simons showed a video and asked people to count how many times basketball players in …
4 Modern Design Resources for Your Bag of Tricks
Looking for a few hacks to sharpen your designs? By adding a few extra resources, your talent can expand exponentially. With new design tools being released regularly, the possibilities are limitless. Everyone needs a few handy helps …
I Saw the Sign!
You don’t have to travel very far to notice that signs are all around you. Much like a welder has a blowtorch, marketers need signage. You have a split second to capture the attention of …
Get to Know AlphaGraphics — Meet Dennis
At AlphaGraphics, our small but mighty, team is responsible for completing over 4,000 client projects every year. We believe our team is one of our biggest assets. We are able to serve your needs successfully …
Size Definitely Matters
With endless digital resources at your fingertips on the internet, the most common issues faced when printing a piece are low resolution and the file size. When submitting files to be printed, size definitely matters. Understanding …
How Do I Reach My Customers?
We have many conversations with clients that always seem to ask – “…but how do I reach my customers?” We usually start with…”The good news is – there are many marketing channels out there. BUT, …
AlphaGraphics Supports Small Businesses
This week, AlphaGraphics is celebrating National Small Business Week! Small business owners and operators around the country are celebrating their accomplishments and thinking about ways they can optimize their operations for the year ahead. Small …
More on Color
In our previous article, The Meaning of…Color, we discussed choosing the right color scheme for your brand and identity package. We looked at color psychology, research behind color preferences, and their influence on personality, culture, and …
Let’s Talk Logos
When you hear “Nike,” what is the first thing that comes to mind? The swoosh? How about McDonald’s? The golden arches, right? Brand recognition is the reason many of the strongest brands implement significant efforts …
Building Your Brand
Building your brand is much like building a home. It’s the foundation for all your marketing efforts so quality materials and workmanship can make all of the difference. An experienced brand builder will create a plan …