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Tag: marketing

print marketing

Cut Through the Noise with Print Marketing

Before social media marketing and digital advertising, print marketing was one of the top ways to affordably and effectively reach customers. As technology continues to evolve and shift consumer behavior, businesses rely on digital AND

Using Direct Mail for Marketing During COVID-19

Using Direct Mail for Marketing During COVID-19

During a time of crisis, it can be hard to know the best way to market to your customers. Also to note, a few people have expressed concerns about virus transmission from mail, but the WHO

The Power of Personalization

The Power of Personalization

Let’s get personal – that is what customers and prospects are expecting from companies and notably, the marketing from a company. Now more than ever, the ability to be more relevant with your marketing is

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Add Color and Charm with Banners

As a small business owner, you need ways to cultivate curiosity and look your best. Business signage is your foremost advertising tool. Grab attention and set your business apart with gorgeous custom banners! Banners are an inexpensive

People Donating Food To Charity Food Bank Collection In Community Center

Ensure Staying Power for Your Business with Great Local Marketing

Earlier this year, Gerrit Curran and Emily Wessner opened a Jersey Mike’s Subs in Muhlenberg Township, Pennsylvania. To gain traction in their township of 20,000, these entrepreneurs knew their new business must be closely tied to

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I Saw the Sign!

You don’t have to travel very far to notice that signs are all around you.  Much like a welder has a blowtorch, marketers need signage. You have a split second to capture the attention of

marketing channels

How Do I Reach My Customers?

We have many conversations with clients that always seem to ask – “…but how do I reach my customers?” We usually start with…”The good news is – there are many marketing channels out there. BUT,

small business week

AlphaGraphics Supports Small Businesses

This week, AlphaGraphics is celebrating National Small Business Week! Small business owners and operators around the country are celebrating their accomplishments and thinking about ways they can optimize their operations for the year ahead. Small

More About Color

More on Color

In our previous article, The Meaning of…Color, we discussed choosing the right color scheme for your brand and identity package. We looked at color psychology, research behind color preferences, and their influence on personality, culture, and

Logo Design

Let’s Talk Logos

When you hear “Nike,” what is the first thing that comes to mind? The swoosh? How about McDonald’s? The golden arches, right? Brand recognition is the reason many of the strongest brands implement significant efforts