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Tag: marketing

choosing a font-01

5 Tips for Choosing the Right Font

Choosing a font can be an overwhelming task. The possibilities are endless. Some designers choose a font to match the personality of the project they are working on. Others have a favorite they use on

hands-of-graphic-designers-using-laptop-and-digital-tablet

The Meaning of … Color

93% of consumer purchases are made based on visual appearance or color. That’s why the color scheme for your brand is one of the most essential pieces of your identity package. Research shows that color

Holiday marketing

Why You Should Try to Incorporate the Holidays Into Your Marketing Efforts

If it seems like more and more marketers are incorporating holiday-themed elements into their campaigns, you’re absolutely right. Though some may think this is a symptom of the commercialization of events like Thanksgiving or Christmas,