Tag: printing
How to Combine Digital and Print for More Effective Marketing Campaigns
Digital marketing has been adopted as a key marketing strategy for many businesses, but that doesn’t mean print is dead. In fact, print and digital marketing can work together to create more effective campaigns. By …
Using Direct Mail for Marketing During COVID-19
During a time of crisis, it can be hard to know the best way to market to your customers. Also to note, a few people have expressed concerns about virus transmission from mail, but the WHO …
Demystifying the Paper Selection Process
Paper is essential in the design and cost of your publications. While paper seems like a basic element, the terminology and project specs can sometimes be confusing. That’s ok! You don’t have to be an …
6 Ways to Speed Up Your Next Print Project
Do you have a print deadline that needs the fastest turn-around time possible? If speed is of utmost importance, here are several ways you can improve efficiency as you take your project to print: 1. Plot …
Size Definitely Matters
With endless digital resources at your fingertips on the internet, the most common issues faced when printing a piece are low resolution and the file size. When submitting files to be printed, size definitely matters. Understanding …
Direct Mail That Works FOR You
When is the last time you received a piece of mail that you were actually excited about? Aside from birthday cards or a check in the mail, it has probably been awhile. There is a …
Print Advertising is Like Printing Money
Good advertising can go a long way for your business. Sometimes it’s hard to explain what good advertising is, but you know it when you’ve seen it. Whether it’s a heartfelt image or a tagline …
Top 10 Postcard Tips
Direct mail continues to serve as a key component of marketing plans. It works best when complemented by online efforts to fill a need. Online marketing can be low-cost with low impact; print is higher cost with …
Looking Ahead to 2017
2017 is finally here but before we look ahead, we think it’s important to review the past year. 2016 was a great year for AlphaGraphics North Liberty. We sincerely thank all of our customers for …
Size (and Quantity) DOES Matter!
SIZE – We recently received a file from a customer at 3pm on a Friday afternoon. The customer needed 5 copies of a brochure for a client meeting on Monday. The art for the brochure …