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Tag: small business

Rethink your marketing strategy for 2021

8 Ways to Rethink Your Marketing Strategy in 2021

The new year is always a good time to get a fresh start. For businesses, 2020 was all about keeping up, reacting quickly, and trying to stay afloat. Though the pandemic will inevitably follow us

holiday marketing stand out

Make Your Holiday Marketing Stand Out

The holiday season is fast approaching. Customers are beginning to think about holiday preparations and gifts, and companies are starting to ramp up their marketing efforts to attract shoppers. Throughout November and December, the competition

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How to Combine Digital and Print for More Effective Marketing Campaigns

How to Combine Digital and Print for More Effective Marketing Campaigns

Digital marketing has been adopted as a key marketing strategy for many businesses, but that doesn’t mean print is dead. In fact, print and digital marketing can work together to create more effective campaigns. By

50th-Anniversary-Blog-content-blog

Why You Need Content Marketing to Build Customer Loyalty

Building customer loyalty is key for small businesses in this age of fierce competition. You want buyers to return to your company because of what your brand has to offer. In order to obtain this

print marketing

Cut Through the Noise with Print Marketing

Before social media marketing and digital advertising, print marketing was one of the top ways to affordably and effectively reach customers. As technology continues to evolve and shift consumer behavior, businesses rely on digital AND

3 Steps for Small Business Success in Light of COVID-19

3 Tips for Small Businesses to Succeed in Light of COVID-19

It’s no secret that the rapid spread of COVID-19 has created significant challenges for businesses large and small. Almost every business entity has been impacted on some level, whether due to federal and local mandates,

Business Owner Productivity

12 Ways Business Owners Stay Productive During Uncertain Times

COVID-19 has led to widespread changes in our personal and professional lives. As people self-isolate and cities implement shutdowns, our businesses are feeling the impact. Although many businesses have closed their doors temporarily to adhere to

COVID-19 Communications Plan

COVID-19 Communications Plan

Businesses around the world have been disrupted by COVID-19. It is essential that to develop a communications plan that supports all stakeholders – both internal and external to your organization. We recommend these seven tips

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Community Help During the COVID-19 Crisis

Community Help During the COVID-19 Crisis

The current COVID-19 Crisis has everyone thinking of new ways to stay productive while following social distancing protocol. Small businesses are no different. This week we worked with the City of North Liberty to suspend

People Donating Food To Charity Food Bank Collection In Community Center

Ensure Staying Power for Your Business with Great Local Marketing

Earlier this year, Gerrit Curran and Emily Wessner opened a Jersey Mike’s Subs in Muhlenberg Township, Pennsylvania. To gain traction in their township of 20,000, these entrepreneurs knew their new business must be closely tied to