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What We Mean by “Integrated” Marketing

The idea of marketing your business has been around for a long time, and companies and organizations employ some form of marketing to attract – and keep – customers, members, patrons, etc.

In the past, that meant putting a brochure together, or running a print ad, or creating a website. A piece here. A bit there.

A New World

But given how the world now works, and the plethora of tools at your fingertips, marketing can be more sophisticated, coordinated, and effective than in the past… if you are just willing to take advantage of it.

You now have the ability to better understand the behavior and inclinations of your prospects and customers. There are ways to pinpoint where they are, and the messages that will resonate with them.

Consider the marketing arrows in your quiver:

  • Websites, micro-sites, apps, and mobile – You can create an online presence that serves your specific audience. How does your target market interact with your company, and with each other? How do they find you and buy your products or services? You can create an environment that fits into their life and habits.
  • Email and Customer Relationship Management (CRM) – This is a strategic approach to communicating – in a cost-effective manner with carefully segmented groups of customers or prospects. Email marketing allows you to add frequency of contacts, and relevance to your messaging. It’s a great way to build lasting relationships over time.
  • Social Media – Facebook, Twitter, Instagram, LinkedIn and yes, even Google Circles, are all potential platforms for your organization to connect and interact with your target market.
  • Event Marketing – There are more ways than ever to gather your customers or prospects together, both in traditional events and online webinars.
  • Print Communications – The need for real-world corporate and marketing communications has not disappeared. Brochures, print ads, signage, business cards, annual reports still hold value, if they are part of an intelligent strategy and plan.

So what’s the first step? Before you take time or spend money, you need a strategy.

By first connecting the dots on your marketing efforts for the new year, you’ll get the most bang for your marketing buck. And, by the way, we can help! Give us a call.

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