At AlphaGraphics Northbrook, you’ll hear us use the term integrated marketing communications quite often, but do you know what it means and why you should be using it in your business?
What is Integrated Marketing Communications?
Integrating marketing communications (IMC) is the process of using consistent messaging across all channels of your business—from print to digital—to reinforce your strategic message. The idea is that your customers will receive your message through a variety of mediums offering multiple opportunities for it to resonate with them.
Why use Integrated Marketing Communications?
Using an integrated marketing communications approach when planning your marketing goals helps you reach certain clients through the channels they use. This ensures that no matter what way they’re receiving the message; it’s the same cohesive messaging. It also allows you to leverage different mediums while still sharing the same messaging.
Through integrated marketing communications, you’re able to make sure your customers are all receiving the same message. This should be applied to your print, digital, PR, direct mail and advertising efforts to ensure they are relaying the most appropriate strategic message.
This allows your business to have a strategic and consistent voice to greater reinforce your brand and mission.
Integrated Marketing Communications with AlphaGraphics Northbrook
Our marketing experts at AlphaGraphics Northbrook can help you plan, design and implement integrated marketing communication plans for your business.
We can provide you with fully integrated marketing communication services from content creation to design.
Contact us today at 847.509.8686 to find out how integrated marketing communications can help your business.
Do you have a project you need help with? Request a quote from AlphaGraphics Northbrook today! We’ll get back to you in a timely manner with an estimate on your project.