Are you unsure about whether you should start a blog for your business? Blogging is becoming an important part of content marketing that you don’t want to miss out on. Stop putting your potential blog on the back burner and learn how blogging can help increase visibility for your Northbrook business.
- Increases Visibility & Website Traffic
Generating content on a blog is a great way to increase your Search Engine Optimization (SEO) results. In order to appear higher in search results, search engines review all content on the web and look for the most appropriate pages that match your search. Writing blog posts that are rich in keywords will help with your SEO and thus put you towards the top of certain search results. Appearing higher in search results will help drive traffic to your website. Make sure you don’t go overboard with adding in keywords, you still want to write an engaging post that makes sense to your readers.
- Establishes Authority
Writing blog posts can help establish you as a leader in your industry. When readers turn to your blog for tips, advice and information they begin to build trust with you company and brand.
- Provides an Outlet for Long-Form Posts
Have you ever seen a company write a Facebook post that’s multiple paragraphs? That’s not following social media best practices and in many cases, people will ignore your post due to the length. Instead, blogs are the perfect outlet to share a longer article or story. Just don’t forget – posts should be around 400 words, anything longer and you’ll lose readers.
- Creates a Stream of Shareable Content
Don’t stop after you publish your blog post! Make sure you are sharing your blog post over your social media channels, highlighting posts on your website and even including them in your emails or newsletters. Blog posts are a great source for shareable content and sharing posts through these channels will only help increase your blog’s visibility.
Before you start your blog, be sure to come up with some possible content ideas. You can create a weekly column, share success stories or case studies, introduce new products, describe a new service and much more. You want to make sure you have enough ideas to have a steady stream of content.
Want to start a blog for your business but don’t know where to start? Don’t worry, that’s where we come in. Contact AlphaGraphics Northbrook to learn how we can help you start and maintain a blog for your Northbrook business.