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admin_us382

All posts by admin_us382

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Be Direct – Choosing The Right Mailing List

Be Direct – Choosing The Right Mailing List

It’s the least expensive part of a direct mail campaign, yet more than 40% of the campaign’s success can be attributed to the mailing list.  A well designed mail piece with a great offer is

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Analog/Digital Divide – Customer Touches: Internet VS. Print

Analog/Digital Divide – Customer Touches: Internet VS. Print

Traditionally the idea of “customer touches” has referred to the minimum number of communications a prospect needs to receive before taking some form of action. (Research consistently suggests around 6 to 7 contacts) The evolution