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Category: Analog/Digital Divide

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Analog/Digital Divide – What Can You Do With Online Marketing?

Analog/Digital Divide – What Can You Do With Online Marketing?

The marketing landscape has changed. Everyone knows it. With the onset of mobile devices, the proliferation of the Internet and the extreme changes in the economy, the services people were once skeptical to use are

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Analog/Digital Divide – Customer Touches: Internet VS. Print

Analog/Digital Divide – Customer Touches: Internet VS. Print

Traditionally the idea of “customer touches” has referred to the minimum number of communications a prospect needs to receive before taking some form of action. (Research consistently suggests around 6 to 7 contacts) The evolution