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How to Conquer Your Customized Direct Marketing Campaign

Direct Marketing Campaigns

Are you confident your marketing efforts are speaking your customers’ language? If your business hasn’t introduced a direct marketing plan yet, you could be missing out on essential conversion opportunities.

What exactly is direct marketing?

Direct marketing is a calculable form of advertising targeted to a specific customer market. For example, this means that our communications are flexible and targeted with a clear call-to-action.  Secondly, we enable personalized communication, provide measurable and trackable results.  Moreover, we improve customer retention and efficient lead generation.

1.  Create Your Game Plan with AlphaGraphics Oceanside

Creating a new direct marketing campaign can be intimidating, and that’s where AlphaGraphics Oceanside can help. Firstly, like most plans, starts with a strategic consultation. AlphaGraphics Oceanside will work with you to develop your game plan.  For example, AlphaGraphics will help to find your target market, and build a database of customers and prospects.  In addition, we will help select the message form best suited for your audience, produce and send your materials.   Above all, we help track your marketing campaign results.

2.  Select Recipients with the Highest Conversion Potential

Once you have your direct mail strategy campaign in hand, it’s time to figure out your list acquisition. There are a few ways to do this including the USPS Every Door Direct Mail (EDDM) service, purchasing a list from a vendor, or using a list you have cultivated since the opening of your business.  Before committing to a list, first consider the recipients carefully.  Secondly, what is their location in proximity to your business?  Third, do they align with your target market?  Finally, is it effective for your marketing goals? This is the time to be detail-oriented!

3.  Design Your Direct Mail Piece

A key factor to your direct marketing campaign is the piece of mail itself. For some industries, a simple postcard can perform very well – others require a two-page sales letter. Dimensional mail is a common practice as it’s very bulky (but not heavy) and generally has a high open rate.  Not sure which is right for your business? Working closely with AlphaGraphics Oceanside’s design services ensures that your mail piece will be eye-catching and efficient.

4.  Determine your Key Performance Indicators

After completing the steps above, it’s now time to select your Key Performance Indicators. Once you’ve determined your metrics for success, you can then start tracking your campaign’s performance.  It is vital to remember that with direct mail you should always test to ensure the method you are using is generating money.

5.  Perfect Your Plan and Strategy

A big part of direct mail advertising is trial and error. For instance, gather customer feedback, look at market response, and adjust your message. No matter which direct marketing channel you opt for, we can help you at every step.  In other words, we are available to answer questions or discuss how we can help grow your business with our direct marketing services!

 

About AlphaGraphics Oceanside

AlphaGraphics Oceanside, a Service Disabled Veteran Owned business, provides business cards, poster printing, printing services, stickers, marketing solutions.  In addition, we provide blue printing, banners, mailing services, direct mail, EDDM, graphic design, and sign services. From planning to design to implementation, the expert  team at AlphaGraphics Oceanside provides businesses customized marketing and print solutions. In conclusion, AlphaGraphics Oceanside is a certified Disabled Veteran Business Enterprise (DVBE), Small Business Micro (SB), Small Business Enterprise (SBE), and Service-Disabled Veteran-Owned Small Business (SDVOSB) with the State of California.  You can find us at Veteran Owned Business website.  In addition, learn how AlphaGraphics Oceanside can help meet SB, SBE, DVBE, SDVOSB requirements at blogs.alphagraphics.com.

Contact info

AlphaGraphics Oceanside | Get Noticed. Get Business.
Address: 1920 Oceanside Blvd #2, Oceanside, CA 92054
Business Hours: M-F 8:00AM to 5:30PM
Office: (760) 722-1485
Website | Facebook | Instagram
Tom Guminski, Owner
Email: tguminski@alphagraphics.com
Direct Line: (760) 828-0154

Tom Guminski

Posted by Tom Guminski