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He Should Have Been My Customer…

He Should Have Been My Customer…

When I’m conducting a training session with business owners or sales people I often ask “What do you sell?” The answer is usually the same; a long list of products and/or services.  It is as

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7 Tips to Create a Great Learning Experience

7 Tips to Create a Great Learning Experience

Have you ever had a great learning experience? Maybe it was a fantastic presentation that captured your attention from beginning to end, or a training class that left you completely energized instead of drained at

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Increasing Demand With eBooks

Increasing Demand With eBooks

Books and coffee seem to be a good fit. You can see people in coffee shops across the world sipping lattes and reading a good book. Years ago Barnes & Noble decided to put Starbucks

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Your Company’s Greatest Asset

Your Company’s Greatest Asset

I find it interesting to reflect on the times throughout my career where I have been on either side of an employment interview. Without fail, personal branding takes center stage. The interviewee focuses on presenting a

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The 4 P’s of Marketing

The 4 P’s of Marketing

When an entrepreneur launches a business, a major focus is usually on developing a marketing strategy which will drive sales and allow the business to thrive. However, some entrepreneurs do not understand what marketing “levers”

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Prepping for a Presentation?

Prepping for a Presentation?

PowerPoint is that amazing and incredible tool that helps all of us create engaging and professional presentations. It’s also a tool we often see misused. Here are a few simple rules you can follow next

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A Letter from Your Customer

A Letter from Your Customer

Ever wonder what your customer really wants to say to you? We have polled a few and put it in the form of a letter. Dear Business Owner, I’d like to do business with you,

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Are Your Customers Paying Attention to You?

Are Your Customers Paying Attention to You?

If you want to test whether or not your customers are engaged with you, answer the following questions:

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Get Off the Tail

Get Off the Tail

What’s the tail? In 2004 Chris Andersen popularized the concept of the long tail distribution model for retailers. The idea hinges on growing a business by selling less of more. Amazon is a great example

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Personalized Marketing with PURLs

Personalized Marketing with PURLs

Addressing someone by his or her first names is pretty impressive, but envision the ability to utilize all sorts of variable information in your marketing campaigns. PURLs, when spoken out loud, tend to conjure up

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