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Tag: SEM

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118 Seconds

118 Seconds

At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about

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AlphaGraphics-The New Now

AlphaGraphics-The New Now

Cary Sherburne, a writer for “What They Think”  is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in

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10 Ways We Are Messing Up Our Social Media Efforts (Part 2)

10 Ways We Are Messing Up Our Social Media Efforts (Part 2)

Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last couple of days reading “Inbound Marketing” by Brian Halligan and Dharmesh Shah. I was attracted