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Tangerine Tango is the Pantone Color of the Year

Tangerine Tango is the Pantone Color of the Year-1Pantone, the color company, has announced it’s Color of the Year and it’s “Tangerine Tango,” described as “a brilliant shade of reddish orange that evokes a fireball as much as fruit.”  Pantone number 17-1463 when you reference your swatch wheel.  We are not surprised as orange has been popping up as a popular branding color for our customer base, large and small.

In a high school project called “ThinkQuest” students described the phychological effects of orange as being positive, of ridding the psyche of feelings of self-pity and encouraging forgiveness.  It stimulates the appetite, something known in the fast food industry for decades.  The Wall Street Journal states that orange is a color for “cheering up people during down economies.”

Now orange you glad you read this?

Here is a fun link to a slide show of all the tangerine tango clothing designs shown during New York Fashion Week:


AlphaGraphics Portland

Posted by AlphaGraphics Portland