Is your website driving traffic and new leads?
Is your website driving traffic and new leads? If not, you’re missing out on one of the most cost-effective ways to grow your company. Almost all Raleigh businesses have a website, but very few are optimized to improve and encourage lead generation and sales.
In addition to driving new traffic through organic rankings in the search results, your business website serves as a brand ambassador for your company. Broken links, outdated information, and an overall mediocre experience can lead potential new customers to make assumptions before they even set foot inside your business.
We want to share with you four ways you can improve and optimize your site so that it can rank better in the organic search results and allow your visitors to have a better user experience.
Perform a Content Audit
One of the biggest challenges that many Raleigh businesses face is the lack of content on their website. Perhaps they don’t have the time to add it, or maybe writing persuasive content isn’t exactly their forte.
Poor quality content can come in many forms:
- Duplicate content (content that was “borrowed” from somewhere else online)
- Thin content (content that’s just a few paragraphs in length)
- Misspellings and grammar issues
- Content that isn’t very persuasive
The Google search engine can easily tell if your content is duplicated and can even penalize your organic rankings. In contrast, Google will reward your website with increased organic traffic if you have high-quality content. This is due to the better user experience that it provides the visitor.
A professional copywriter can help improve the content on your website by making it more informative and persuasive. This will boost not only your Google rankings but can increase sales as well.
Mobile phones and tablets account for over ½ of all Google searches. Due to the small screen size of mobile devices, you’ll need to optimize your site for phones and tablets. Otherwise, people on their smartphones will have trouble visiting your website. This can lead to organic ranking issues as Google has repeatedly stated that they will show favor to mobile-friendly sites.
The best way to check if your website is optimized for mobile traffic is to visit the Mobile-Friendly Test page set up by Google. Enter the URL of your site, and Google will tell you if any issues could prevent people on smartphones and tablets from having a good user experience.
A partial or total website refresh can help eliminate these problems and allow your website to rank in the organic search results for mobile devices. Best of all, it will help bring your site up to modern standards, which can encourage increase sales and lead generation.
Optimize for Lead Generation
How many leads does your website generate every month?
You should have a dedicated web page set up for each keyword that you’re trying to target in the organic search results. A contact form at the bottom of the page or a live chatbox can help you gather their info so one of your sales reps can reach out to them. The idea behind this is that the dedicated web page will rank well in Google for a specific keyword, such as “Raleigh Plumber.”
What about the people who visit your website, but don’t fill out the contact form?
You can use the Google Display Network or Facebook Ads to retarget them via a paid advertisement while they are browsing elsewhere on the web. This will allow you to target those individuals who are most likely to purchase your products or services.
LEADMatch and LeadFeeder are two Software-as-a-Service (SaaS) companies that offer a way to uncover the email address and contact info of people who visit your website. These paid services will connect to your Google Analytics account and then provide details on who visited your site and what pages they browsed. You can then reach out to them through direct mail or a targeted email campaign.
Poor website design and layout will prevent your website from generating leads and sales. Conversion optimization is the science of designing and laying out your website in such a way that it will encourage and persuade the visitor to perform an action, such as purchase a product or fill out a contact form.
The topic of how to optimize your website from a conversion optimization perspective can take up several blog posts. It will most likely require some changes in design and coding to ensure that your site is up to modern standards. This is why many Raleigh businesses opt for a professional website redesign, which will help improve conversions by optimizing the various elements that can increase sales and leads.
Website Optimization Help in Raleigh
Your company website has the potential to drive a flood of new traffic and a wealth of leads—if it’s properly optimized. If you’re looking for a way to increase business without hiring new sales reps, consider reaching out to AlphaGraphics of Downtown Raleigh for help.
At AlphaGraphics of Raleigh, we’re much more than a print shop. We’re also marketing experts who you can count on to help you when it comes time to market your business. To learn more about how AlphaGraphics of Downtown Raleigh can help with your content graphic design and marketing needs, you may email us, request a quote or call us at (919) 832-2828.