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5 Type of Print Collateral That Are Still Relevant in the Business World

When it comes to marketing a business, some companies will spend a good portion of their budget on digital and completely neglect printed collateral.

It’s hard to find a business nowadays that doesn’t have at least one social media profile, website, or engages in paid advertising. However, companies that only engage in digital marketing are missing out on the bigger picture. From business cards to catalogs, there are many different types of printed collateral that still work exceptionally well in driving new business and sales through the front door. 

In this blog post, we’re going to show you five things that every Raleigh business should have as part of a good marketing campaign:

Direct Mail

As the cost of paid online advertising continues to soar through the roof, many smart businesses are turning to direct mail as a sustainable marketing campaign that drives a high ROI.  It uses the persuasive power of print combined with personalized mailers to make a tremendous impact on those who receive them.

In addition to postcards, there are many different types of direct mail pieces that you can use. Newsletters, dimensional mailers, and flyers are all very unique. Unlike digital ads or cold emails, you can’t delete direct mail at the push of a mouse button. It causes people to take a few moments out of their busy day to pay attention to what you’ve sent them in the mail.

Catalogs

Printed CatalogCatalogs are just as relevant today as they were when Sears first started printing them in the 1800s. In fact, they’ll continue to sell your products long after you’ve mailed them out as they will usually find a home on the desk or bookshelves of your customers. 

In this digital age, people still prefer to flip through a catalog more than browsing through a website on a computer monitor. It’s easier on the eyes, and the tactile feel of the catalog paper coupled with the finish provides for a more personalized reader experience.

Choose from a wide variety of printing and finishing options to help showcase your products and company. Perfect, spiral, or wire bindings will help give your catalog a unique look and feel.    

Brochures

Full-color brochures can help you or your sales reps make a great first impression. They combine concise and compelling copy along with stunning images and graphics to showcase your products, services, or other information.

You can even bring your brochures into the digital age by incorporating PURLs, QR Codes, and SMS shortcodes. Adding a URL back to a specific landing page specifically set up to enhance the marketing message will allow you to track the performance of the brochure and optimize your conversion rate over time.

Business Cards

It’s much easier to hand your business card to someone new you meet in an elevator than it is to sit there and spell out your email address while they furiously attempt to type away on their small smartphone keyboard.

You can enhance your business cards with one of many different finishes and card stocks to create a very unique and memorable experience. Unlike your phone number, which sits in an electronic database inside their phone, a business card is a constant, physical reminder of the time they met you.

Calendars

There are still many companies and individuals who value custom printed calendars to help them plan and organize their week. There are many different types to choose from, including wall, desk, or pocket formats. A wide array of custom colors, finishes, and card stocks offer a completely customized look and feel that will match your company branding.

By giving your clients or customers a tool that they can use every day, custom calendars act as a constant reminder of your business that resides in a prime viewing area on their desk. As time goes by, a subconscious effect can take place wherein the person will think of your company—and only your company—when it comes time to purchase services or goods that you sell.

Printed Collateral in Raleigh

If your marketing efforts could use a jump start, or if you’re running low on printed marketing collateral, give us a call at (919) 832-2828. We’ve helped countless Raleigh area business with their printing and marketing needs. At AlphaGraphics of Raleigh, we’re much more than a print shop. 

We’re also marketing experts who you can count on to help you when it comes time to market your business. To learn more about how AlphaGraphics of Downtown Raleigh can help with your content marketing needs, you may email us or request a quote or call us at (919) 832-2828.

 

Mike Linden

Posted by Mike Linden

Mike Linden is the Vice President of Operations at AlphaGraphics of Downtown Raleigh. He focuses on client relationships, daily operations, business development and digital marketing initiatives. Mike joined the firm in 2008.

Mike is a graduate of the University of North Carolina where he earned a degree in Economics.