Vying for the attention of distracted customers is getting more challenging as the years go by.
This is due in part to consumers getting bombarded on an almost daily basis with very similar advertising.
After a while, it all kinda sorta blends together—which is the exact opposite of what should be happening.
Floor graphics offer Raleigh businesses the opportunity to stand out in a sea of sameness. They immediately catch the eye of people who walk into your business and are a great way to make a huge impact.
Read on to learn more about how floor graphics can benefit your Raleigh store or business.
What Are Floor Graphics?
A floor graphic is a non-slip vinyl sticker that adheres to most floor surfaces. You can choose from a temporary or permanent adhesive. We create them on our state-of-the-art digital printers, which allow for bright, vivid, and life-like colors and images.
Floor graphics are a 2-billion-dollar industry—you’ll often find them in major venues such as airports, outdoor gatherings, warehouses, and shopping malls. Many brick-and-mortar retailers are now using them to promote sales and help improve public safety through social distancing.
Why are floor graphics so popular?
The simple answer is that they command attention. It’s not often that people see a vividly-colored picture or text on the floor—and they can’t help but notice it.
They’re also highly effective—a study put out in 2014 by The International Journal of Business and Management found that floor ads can be directly linked to upwards of 30% of all sales in a store.
Cost-Effective and Flexible
Another significant advantage to floor graphics is that they are incredibly cost-effective. When compared to other forms of advertising signage, they offer a tremendous ROI. Anyone can install and set them up—simply make sure the floor area is clean and free from oils and dirt, peel back the paper backing, and then apply to the ground.
Flexibility is another key benefit of floor graphics. You can use temporary ones to promote an event or sale and then change them up quickly and easily once it’s over. A laminated slip-resistant coating creates a risk-free environment as they provide ample traction for pedestrians.
Floor graphics have been around for quite some time—airports, hotels, and other venues have long known about their effectiveness. This is why you’ll see them in most public places where large groups of people pass through regularly. Malls will often use floor graphics during the holiday shopping season to help increase sales.
In many stores and restaurants in the Raleigh area, you’ll find 48,” or 55” flat-screen LED t.v.’s that are promoting various sales or paid advertisements. People tend to ignore them after a while, and there’s often imaging or audio licensing issues that prevent businesses from creating truly custom advertisements.
Many small to medium-sized businesses are just now starting to discover the benefits of floor graphics. People rarely see them in these types of stores, and it’s something novel and unique.
One of the newest floor graphic trends is creating social distancing signage that informs store patrons exactly where to stand to keep 6’ apart at all times. Grocery stores will often use floor graphics to create one-way traffic patterns that prevent people from bunching up in groups.
Another unintended benefit of using floor graphics to help promote social distancing is that it instills trust in both customers and employees. They feel comfortable and confident that the business is doing all that it can to help improve the safety of people during the pandemic.
Major public areas such as airports and shopping malls will sell off floor advertising space as a way to make extra money. If you’re planning an event or have enough floor space, you can consider offering cross-promotions to non-competing businesses.
For example, if you own a hardware store, consider asking the various big-brand sales reps if they would consider paying you to promote their brands via floor graphics. Many companies would jump at the idea of having a dedicated promotion that could increase sales.
Floor Graphics in Raleigh
Floor graphics are a flexible and powerfully effective way of getting your message seen by as many people as possible. Thanks to our state-of-the-art printers and finishing options, you can create a truly custom floor graphic for your business or event.
At AlphaGraphics of Raleigh, we can help you design and create the perfect floor graphic. To learn more about how AlphaGraphics of Downtown Raleigh can help with your content graphic design and marketing needs, you may email us, request a quote, or call us at (919) 832-2828.