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Build a Lead Generating Marketing Platform That Works

How to market effectively and generate leads is no secret.

All of the answers are out there on the internet, on one of the many thousands of marketing blogs or news websites.

The problem with this is that many small business owners tend to suffer from information overload. One guru may recommend this, while another may recommend something completely different.

How does a small business owner make sense of it all?

It can cause the average small business owner to become very confused. After all, they often don’t have the time to market as they’re busy running other aspects of their business. Usually, marketing falls to a low-level employee who may have read an old SEOmoz blog post about how to optimize a website.

We’re going to cut through the clutter and conflicting information to show you how to start building an inbound lead generation process that will serve you and your business for years to come.

Website Website

No matter what industry you’re in, if you don’t have a good site up and running, you’re missing out on many potential leads. Many service-based businesses such as plumbers and handymen have at least a basic website set up.

All fine and dandy to show off relevant info, but it’s not going to rank very well in the search engines and won’t do much to help turn website visitors into repeat clients or customers.

This is where a professional website redesign can help out. AlphaGraphics can work with you to design the perfect website that will be SEO-friendly, encourage Google to rank it in the search results, and most importantly convert visitors into actionable leads.

Social Media

Love it or hate it, social media is here to stay. Regardless of whether you have a personal Facebook page or not, your clients and customers do.

Setting up a Facebook page isn’t that hard, and a little bit of social media marketing can go a long way to helping drive new leads as well as nurturing existing clients and customers.

Lead Generation

Do you have a landing page and lead generation forms on your website? If not, how can a visitor to your site give you their contact info?

Adding a landing page that is tailored to a specific demographic can not only help out with conversions but drive free traffic to your site once Google picks it up and starts ranking it in the search engine results.

If you’d rather have the experts do it, professional lead generation can help drive new business and sales via a wide variety of methods that will work best for your niche or industry.

Direct Mail

Direct Mail is the grand-daddy of lead generation. It was around long before the internet as we know it existed.  Many businesses are currently focusing the majority of their annual marketing budgets on paid online advertisements. This means less competition for the physical mailbox.

Beat your competition to your customer’s mailboxes by engaging in a professionally run direct mail campaign from AlphaGraphics.  Our expert marketers can help design a turn-key direct mail campaign that will provide a huge ROI.

Customer Retention and Reactivation

Do you know that it costs a fraction to re-activate an old customer than it does to land one new client or lead?

This is because your current clients or customers are already familiar with your brand or service as trust has already been established.

Customer retention involves reaching out to your list of clients or customers and making an offer such as a discount or a reminder of a service that they may need.

The same goes for customer reactivation. Many businesses have lists of customers that go back decades. You already have their names, contact info, and most likely email addresses.

Let the professionals at AlphaGraphics help you put together a pitch-perfect customer reactivation campaign that will help drive new sales and leads.

Lead Generation Help in Raleigh

Lead generation and marketing isn’t rocket science. It does, however, require keeping up to date with best practices. Many small to medium-sized business owners don’t have the time nor energy to do so.

Let AlphaGraphics help take some of the inbound lead generation work off of your plate. Our knowledgeable marketing experts can answer any questions you may have and will help you piece together an actionable game plan that will drive new leads and business to your front doorstep for many years to come.

If you need help with your lead generation and marketing efforts, you may email us or request a quote or call us at (919) 832-2828.

Mike Linden

Posted by Mike Linden

Mike Linden is the Vice President of Operations at AlphaGraphics of Downtown Raleigh. He focuses on client relationships, daily operations, business development and digital marketing initiatives. Mike joined the firm in 2008.

Mike is a graduate of the University of North Carolina where he earned a degree in Economics.