Getting Google Ads Certified
A Google Ads Certification is an acknowledgment from Google that you have the proficiency needed to successfully use Google Ads to your advantage. The majority of people who get Google Ads Certification are PPC or …
6 Great Graphic Design Tips
If you’re relatively new at graphic design, keep in mind that it takes several years of practice to become good at it. If you’re looking for expert graphic design and are short on time, consider …
5 Essential Tips to Help Prepare Your Files for Printing
Designing the perfect business card, brochure, or other printed collateral requires preparation before you send your files to AlphaGraphics. Due to the nature of commercial printers, there are a few ways you can prepare to …
How PPC Advertising Can Help Your Business in 2020
PPC is a powerful marketing channel that can help your business drive more foot traffic through your front door. Unlike SEO, which can take months or even years to gain traction, PPC advertising offers immediate …
6 Benefits of Brand Revitalization
At some point in the life of your brand, you’ll need to refresh and revitalize it. This is most often due to a changing marketing environment, different customer preferences, or increased competition. To stay relevant, …
The Power of a Customer Testimonial
Customer testimonials are a compelling and persuasive way of selling your products or services. This is due to a psychological phenomenon called “social proof.” It states that people will copy the actions of others in …
5 Ways to Promote Your Business on Facebook
Marketing your Raleigh businesses on Facebook provides you with the opportunity to reach a wider audience than almost any other online platform. In addition to driving new business, Facebook can also help with brand awareness—if …
5 Great Ideas for a Sidewalk Sign
A-frames, sandwich signs, or sidewalk signs—no matter what you call them, they’re a highly visible and cost-effective way of advertising your business or event. Sidewalk signs are designed to attract maximum attention while taking up …
How to Increase Sales with Personalization
Many companies nowadays are turning to personalization to help boost their marketing efforts. Personalization allows them to make a more profound and honest connection with their audience, which in turn can help increase brand trust, …
5 Great Tips to Consider When Self-Publishing a Book
Chris Spiegl Self-publishing a book nowadays is much easier now than it was just 20 short years ago. Digital printing didn’t exist in those days, and you’d have to pay a printing company a considerable …