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Category: Marketing

Google Ads

Getting Google Ads Certified

A Google Ads Certification is an acknowledgment from Google that you have the proficiency needed to successfully use Google Ads to your advantage. The majority of people who get Google Ads Certification are PPC or

AlphaGraphics Raleigh

Raleigh Print & Marketing Solutions

Powerful Print Solutions Details matter. Branding matters. Quality matters. At AlphaGraphics, we know quality is intentional and we’re fanatics about delivering superior solutions along with exceptional customer service. We help you Get Noticed & Get

Search Engine Marketing

How PPC Advertising Can Help Your Business in 2020

PPC is a powerful marketing channel that can help your business drive more foot traffic through your front door. Unlike SEO, which can take months or even years to gain traction, PPC advertising offers immediate

Brand Refresh

6 Benefits of Brand Revitalization

At some point in the life of your brand, you’ll need to refresh and revitalize it. This is most often due to a changing marketing environment, different customer preferences, or increased competition. To stay relevant,

Testimonials

The Power of a Customer Testimonial

Customer testimonials are a compelling and persuasive way of selling your products or services. This is due to a psychological phenomenon called “social proof.” It states that people will copy the actions of others in

Facebook

5 Ways to Promote Your Business on Facebook

Marketing your Raleigh businesses on Facebook provides you with the opportunity to reach a wider audience than almost any other online platform. In addition to driving new business, Facebook can also help with brand awareness—if

Personalization

How to Increase Sales with Personalization

Many companies nowadays are turning to personalization to help boost their marketing efforts. Personalization allows them to make a more profound and honest connection with their audience, which in turn can help increase brand trust,

Marketing Strategy

5 Steps Towards Improving Your Marketing Strategy

How to Evaluate Your Marketing The digital marketing landscape in 2019 is changing rapidly, and businesses that wish to stay ahead of the curve will need to take a good, hard look at their current

Google Reviews

How Positive Reviews Can Impact Raleigh Local SEO

Most brick-and-mortar business owners nowadays are well aware of the power of online reviews. At one point or another, they’ve received a good—or bad—review which has most likely impacted their business one way or another. 

Printed Collateral

5 Type of Print Collateral That Are Still Relevant in the Business World

When it comes to marketing a business, some companies will spend a good portion of their budget on digital and completely neglect printed collateral. It’s hard to find a business nowadays that doesn’t have at