Category: Marketing
Raleigh Direct Mail Trends for 2020
Direct mail is one of the most persuasive and cost-effective ways of driving new sales to your business. It’s no wonder why so many Raleigh businesses have started to take advantage of this fantastic marketing …
What Data Is Available to Create Mailing Lists?
Direct mail is one of the oldest yet most effective ways of marketing your products or services. The increasing costs of paid online advertising are causing many Raleigh businesses to “rediscover” the benefits that direct …
Getting Google Ads Certified
A Google Ads Certification is an acknowledgment from Google that you have the proficiency needed to successfully use Google Ads to your advantage. The majority of people who get Google Ads Certification are PPC or …
Raleigh Print & Marketing Solutions
Powerful Print Solutions Details matter. Branding matters. Quality matters. At AlphaGraphics, we know quality is intentional and we’re fanatics about delivering superior solutions along with exceptional customer service. We help you Get Noticed & Get …
How PPC Advertising Can Help Your Business in 2020
PPC is a powerful marketing channel that can help your business drive more foot traffic through your front door. Unlike SEO, which can take months or even years to gain traction, PPC advertising offers immediate …
6 Benefits of Brand Revitalization
At some point in the life of your brand, you’ll need to refresh and revitalize it. This is most often due to a changing marketing environment, different customer preferences, or increased competition. To stay relevant, …
The Power of a Customer Testimonial
Customer testimonials are a compelling and persuasive way of selling your products or services. This is due to a psychological phenomenon called “social proof.” It states that people will copy the actions of others in …
5 Ways to Promote Your Business on Facebook
Marketing your Raleigh businesses on Facebook provides you with the opportunity to reach a wider audience than almost any other online platform. In addition to driving new business, Facebook can also help with brand awareness—if …
How to Increase Sales with Personalization
Many companies nowadays are turning to personalization to help boost their marketing efforts. Personalization allows them to make a more profound and honest connection with their audience, which in turn can help increase brand trust, …
5 Steps Towards Improving Your Marketing Strategy
How to Evaluate Your Marketing The digital marketing landscape in 2019 is changing rapidly, and businesses that wish to stay ahead of the curve will need to take a good, hard look at their current …