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Category: Marketing

Search Engine Marketing

How PPC Advertising Can Help Your Business in 2020

PPC is a powerful marketing channel that can help your business drive more foot traffic through your front door. Unlike SEO, which can take months or even years to gain traction, PPC advertising offers immediate

Brand Refresh

6 Benefits of Brand Revitalization

At some point in the life of your brand, you’ll need to refresh and revitalize it. This is most often due to a changing marketing environment, different customer preferences, or increased competition. To stay relevant,

Testimonials

The Power of a Customer Testimonial

Customer testimonials are a compelling and persuasive way of selling your products or services. This is due to a psychological phenomenon called “social proof.” It states that people will copy the actions of others in

Facebook

5 Ways to Promote Your Business on Facebook

Marketing your Raleigh businesses on Facebook provides you with the opportunity to reach a wider audience than almost any other online platform. In addition to driving new business, Facebook can also help with brand awareness—if

Personalization

How to Increase Sales with Personalization

Many companies nowadays are turning to personalization to help boost their marketing efforts. Personalization allows them to make a more profound and honest connection with their audience, which in turn can help increase brand trust,

Marketing Strategy

5 Steps Towards Improving Your Marketing Strategy

How to Evaluate Your Marketing The digital marketing landscape in 2019 is changing rapidly, and businesses that wish to stay ahead of the curve will need to take a good, hard look at their current

Google Reviews

How Positive Reviews Can Impact Raleigh Local SEO

Most brick-and-mortar business owners nowadays are well aware of the power of online reviews. At one point or another, they’ve received a good—or bad—review which has most likely impacted their business one way or another. 

Printed Collateral

5 Type of Print Collateral That Are Still Relevant in the Business World

When it comes to marketing a business, some companies will spend a good portion of their budget on digital and completely neglect printed collateral. It’s hard to find a business nowadays that doesn’t have at

fireworks

Great Resources for Royalty Free Images

Royalty Free Image Resources for Your Social Media Presence In today’s time, there is so much focus being placed on standing out on social media, which adds pressure to ensure you have great graphics. While

AlphaGraphics Vehicle Wraps Raleigh

Vehicle Graphics are Great for Marketing

When brainstorming marketing ideas, the AlphaGraphics team always looks for unique ways to showcase brand relevance throughout a variety of different mediums. It’s always exciting to bring a concept to life, but it’s especially fun