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Category: Marketing

Direct Mail Marketing

Raleigh Direct Mail Trends for 2019

Marketing trends such as paid advertising, SEO, and direct mail tend to evolve quickly as the months and years go by. This evolution of direct mail, SEO and paid advertising is due in part to

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How to Stay in Touch with Your Customers Post-Sale

How much of your marketing budget are you focusing on customer retention? The Harvard Business Review estimates that the cost to acquire a single new customer is between 5 and 25 times more expensive than

Email Marketing

How to Quickly Build an Email List

Email marketing has one of the highest returns out of all marketing channels.  It’s inexpensive, easy to execute, and can drive sales and leads through the roof – if done correctly. Many companies will fall

vehicle wrap

Fleet Vehicle Wraps

Does your business or organization have a fleet of vehicles that traverse city streets on a daily basis? If so, have you ever given any thought to adding a vehicle wrap to every car, truck,

Trade Show Ideas AlphaGraphics

Trade show Ideas for 2019

The end of the year is almost here, and that means many companies have already started to plan their 2019 marketing activities.  If your company or organization is planning on getting a booth at a

SEO Website

Build a Lead Generating Marketing Platform That Works

How to market effectively and generate leads is no secret. All of the answers are out there on the internet, on one of the many thousands of marketing blogs or news websites. The problem with

Print and Social Media Marketing

5 Ways to Integrate Print and Social Media Marketing

Have you given any consideration to what would happen if you were able to link your print and social media marketing efforts? Although print and social media marketing are two completely different marketing methods, they

holiday marketing strategy

How Can Retailers Take Advantage of the Upcoming Shopping Season?

Fall time is finally here, and many retailers in the Raleigh area are busy getting ready for the upcoming shopping season. From making sure inventory levels are good to trimming the store with seasonal decorations,

Direct Mail Design

Direct Mail That Gets a High Response Rate

There’s a fine line between what’s considered “direct mail” and what’s considered “junk mail.” The standard rule-of-thumb is that the average person spends less than 2 seconds determining which pieces of mail they will and

AlphaGraphics Booklets

The Real Estate Professional’s Marketing Guide

Being a realtor is a tough job that requires many long hours of hard work. Even then, you’re lucky if you close 1% of the homeowners you’ve worked with. There are many paid Realtor Marketing