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Category: Marketing

Raleigh Menu Design

10 Restaurant Menu Design Hacks to Get People to Order More

Marketing and human psychology are closely intertwined. Despite the vast differences from person to person, we all share common psychological traits that make us somewhat predictable creatures of habit. Successful marketers have known and taken

Fundraising Letter

How to Write a More Persuasive and Effective Fundraising Letter

Online fundraising is one of the fastest growing marketing channels for organizations and non-profits. Emails, organic website traffic, and fundraising websites have helped organizations raise billions of donations. However, all that traffic only accounts for

AlphaGraphics Booklets

How Booklets Can Help Grow Your Business

Booklets are a powerful marketing tool that can help you stand out from your competitors. “I’m not just an expert – I wrote the book on it!” Whenever someone wanted to market their business and

Business cards AlphaGraphics

6 Reasons Why Business Cards Aren’t Dead

Long before emails and smartphones were invented, business cards were the only efficient way of giving your contact information to other people. They allowed you to not only exchange info, but show the other person your

omni-channel

What’s Your Omnichannel Marketing Strategy?

The phrase “Omnichannel marketing strategy” is a bit of a marketing buzzword that’s thrown around a lot on various marketing blogs nowadays. It refers to your users, customers, or clients have a seamless experience regardless

Mail box direct mail alphagraphics

Why Direct Mail is Superior to Email

If you want to spark a lively debate between marketing professionals, just ask them for their opinion on which is better: email or direct mail. Chances are you’ll hear the pros and cons of both

alphagraphics direct mail

How To Effectively Measure Your Direct Mail Investment

Are you currently measuring the success of your direct mail campaigns? Are you able to tie revenue back to the direct mail campaign that sent it? If you’re unsure of either of these questions, you’re

Storytelling

4 Ways to Tell Your Brand Story

Brand storytelling is one of the most powerful marketing tools that a business can use to make a genuine and honest connection with their target audience. Why tell the story of your brand? Storytelling will

Social Media Marketing

Social Media Marketing Strategies

Social Media Can Increase Awareness. If your business doesn’t have a strong social media presence and isn’t actively marketing to your target demographic, then you’re missing out on a potential flood of new clients/customers. Social media