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Category: Tips & Tricks

Google Ads

Getting Google Ads Certified

A Google Ads Certification is an acknowledgment from Google that you have the proficiency needed to successfully use Google Ads to your advantage. The majority of people who get Google Ads Certification are PPC or

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6 Great Graphic Design Tips

If you’re relatively new at graphic design, keep in mind that it takes several years of practice to become good at it. If you’re looking for expert graphic design and are short on time, consider

File preparation

5 Essential Tips to Help Prepare Your Files for Printing

Designing the perfect business card, brochure, or other printed collateral requires preparation before you send your files to AlphaGraphics. Due to the nature of commercial printers, there are a few ways you can prepare to

Brand Refresh

6 Benefits of Brand Revitalization

At some point in the life of your brand, you’ll need to refresh and revitalize it. This is most often due to a changing marketing environment, different customer preferences, or increased competition. To stay relevant,

Testimonials

The Power of a Customer Testimonial

Customer testimonials are a compelling and persuasive way of selling your products or services. This is due to a psychological phenomenon called “social proof.” It states that people will copy the actions of others in

Facebook

5 Ways to Promote Your Business on Facebook

Marketing your Raleigh businesses on Facebook provides you with the opportunity to reach a wider audience than almost any other online platform. In addition to driving new business, Facebook can also help with brand awareness—if

Personalization

How to Increase Sales with Personalization

Many companies nowadays are turning to personalization to help boost their marketing efforts. Personalization allows them to make a more profound and honest connection with their audience, which in turn can help increase brand trust,

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5 Great Tips to Consider When Self-Publishing a Book

Chris Spiegl Self-publishing a book nowadays is much easier now than it was just 20 short years ago. Digital printing didn’t exist in those days, and you’d have to pay a printing company a considerable

Time Management

5 Time Management Tricks & Tips to Help You Stay Focused and On Track

Have you ever stopped to think about how you spend your time during your workday? Many people feel like they’re stuck in an endless loop of emails, phone calls, and impromptu meetings. It seems as

Marketing Strategy

5 Steps Towards Improving Your Marketing Strategy

How to Evaluate Your Marketing The digital marketing landscape in 2019 is changing rapidly, and businesses that wish to stay ahead of the curve will need to take a good, hard look at their current