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Category: Tips & Tricks

Photo by NESA by Makers on Unsplash

4 Tips to Help Optimize Your Raleigh Business Website

Is your website driving traffic and new leads? Is your website driving traffic and new leads? If not, you’re missing out on one of the most cost-effective ways to grow your company. Almost all Raleigh

COVID19

6 Marketing Tips to Help Your Business through the COVID-19 Crisis

The Coronavirus pandemic is unlike anything we have ever seen before in this country. The economy, in many aspects, has ground to a halt as people seek shelter inside their homes.  Fear, uncertainty, and doubt

Direct Mail

Raleigh Direct Mail Trends for 2020

Direct mail is one of the most persuasive and cost-effective ways of driving new sales to your business. It’s no wonder why so many Raleigh businesses have started to take advantage of this fantastic marketing

Google Ads

Getting Google Ads Certified

A Google Ads Certification is an acknowledgment from Google that you have the proficiency needed to successfully use Google Ads to your advantage. The majority of people who get Google Ads Certification are PPC or

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6 Great Graphic Design Tips

If you’re relatively new at graphic design, keep in mind that it takes several years of practice to become good at it. If you’re looking for expert graphic design and are short on time, consider

File preparation

5 Essential Tips to Help Prepare Your Files for Printing

Designing the perfect business card, brochure, or other printed collateral requires preparation before you send your files to AlphaGraphics. Due to the nature of commercial printers, there are a few ways you can prepare to

Brand Refresh

6 Benefits of Brand Revitalization

At some point in the life of your brand, you’ll need to refresh and revitalize it. This is most often due to a changing marketing environment, different customer preferences, or increased competition. To stay relevant,

Testimonials

The Power of a Customer Testimonial

Customer testimonials are a compelling and persuasive way of selling your products or services. This is due to a psychological phenomenon called “social proof.” It states that people will copy the actions of others in

Facebook

5 Ways to Promote Your Business on Facebook

Marketing your Raleigh businesses on Facebook provides you with the opportunity to reach a wider audience than almost any other online platform. In addition to driving new business, Facebook can also help with brand awareness—if

Personalization

How to Increase Sales with Personalization

Many companies nowadays are turning to personalization to help boost their marketing efforts. Personalization allows them to make a more profound and honest connection with their audience, which in turn can help increase brand trust,