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Graphic Designers: An Important Element of a Successful Print Job

Your printed marketing materials are the most important tools you have at your disposal that can help new drive leads, improve ROI, and increase sales.

Good graphic design—the kind that adheres to time-tested principles—can make or break your printed marketing collateral. 

Also referred to as “visual communication,” good graphic design not only communicates clearly to its intended demographic but persuades it to take action. It’s comprised of several important elements, such as:

  • Images
  • Fonts
  • Visual hierarchy
  • Colors

In short, it speaks to your target audience the second they glance at it. We want to share with you a few reasons why hiring a professional graphic designer can not only add value to your printed marketing collateral but help improve your bottom line as well.

Save Money

Unless you have extensive design experience, DIY design will ultimately wind up costing you more money. For example, let’s say that a brand-new business decided to hire an inexperienced designer to save money on their marketing materials. While it will work in the short-term, as the company grows, it will most likely go through at least one design overhaul. 

A professional designer can create something that will last a very long time. The cost of hiring a professional right from the get-go will be more cost-effective than hiring an amateur time and time again. Professional designers also know how to save you even more money by offering suggestions on how to keep your printing costs to a bare minimum.

Save Time

Time is money. What does it cost for you to play the email tag game with an inexperienced designer who can’t quite “get” the look and feel that you verbally described to them?

A competent professional designer will know the right questions to ask you so that the project will get completed in a fraction of what it would take a freelancer or yourself to complete.

Peace of Mind

A professional designer can save you headaches and heartache by getting it done right the first time around. Many businesses that perform the design work in-house are using templates they found on the internet. They figure it’s an easy way to get something like a brochure printed fast.

What they don’t realize is that some of the online templates will cause unforeseen problems when the professional printer tries to run the job. This will not only cause delays but frustration on the part of the person who’s managing the project.

Professional designers, such as the ones at AlphaGraphics Raleigh, have a keen understanding of the various principles that center around design and print. For example, they’re experts on:

  • Crop marks
  • Bleed
  • RGB vs. CMYK
  • Stitching
  • Outlining fonts
  • Image resolution

When it comes time to pick up your marketing collateral from the printers, you’ll have peace of mind knowing a professional worked on it. An amateur designer can inadvertently make mistakes that will wind up costing you both time and money.

Fresh Ideas

It’s often challenging for many people to take the ideas in their head and translate that into a design. Graphic designers are experts at turning concepts into reality. Best of all, they will provide a fresh outside perspective that you might not have considered.

They have the innate ability to talk to you and capture the exact look and feel that you want, as well as making the overall design impactful and persuasive. In short, they will help you build a proverbial bridge between your business and the intended audience.

Better Results

An experienced graphic designer will know exactly how to design something that will deliver results. It can mean the difference between a flood of new leads and sales or just a trickle. They use time-tested techniques that incorporate important psychological principles such as the color wheel, rhythm, patterns, and much more. The end result is a piece that will perform for many years to come.

Graphic Design Help in Raleigh

Graphic design is one of the most important elements of any printed collateral or sign. It helps achieve the overall goal and can significantly increase the ROI. If you or your business needs help from a professional graphic designer, give the experts at AlphaGraphics of Downtown Raleigh a call.

At AlphaGraphics of Downtown Raleigh, we’re much more than a print shop. We’re also marketing experts who you can count on to help you when it comes time to market your business. To learn more about how AlphaGraphics of Downtown Raleigh can help with your content graphic design and marketing needs, you may email us, request a quote or call us at (919) 832-2828.

Mike Linden

Posted by Mike Linden

Mike Linden is the Vice President of Operations at AlphaGraphics of Downtown Raleigh. He focuses on client relationships, daily operations, business development and digital marketing initiatives. Mike joined the firm in 2008.

Mike is a graduate of the University of North Carolina where he earned a degree in Economics.

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