Clients ask us why Holiday cards still matter and the answer is simple.
Even in a world fascinated with the newest devices and handheld gadgets, getting a holiday greeting card can still mean as much as ever before. We’ll go out on a limb here: maybe even more than it did in the days when the Internet didn’t even exist in Sci-Fi pages.
With Tweets, tags, pins, and easy-to-digest Web fads receiving more of our interest than ever, businesses that rely on traditional communication channels must work harder for our support. Want proof? Ask around at the Postal Service. However, don’t buy into the idea that your messages have to be digital to matter. Far from it. With more and more likes, shares, and IM chats at our fingertips, fewer of us set aside the time to craft a personal message.
Add a personal touch with a card
If you’ve spent time during the Holidays reading a mass-distributed “Best Wishes” card from your insurance agent or opening lukewarm e-greetings in your inbox, you probably already get it: a personal card and message make customers feel uniquely appreciated, valued, and remembered. Therefore, Whether you wish to welcome new clients or thank loyal customers for their continued support or referrals, greeting cards help you do it in a way that customers will remember, feel grateful for, and may even tell other people about.
Holiday cards show appreciation and add value in lots of ways. To start, consider the sheer number of companies your customers probably interact with on a regular basis. Of these, how many would you guess send them a custom message that recognizes them individually for what they did? Therefore, for those companies that do, a little legwork—and, yes, some extra time—it gives them a leg up. They get to cut through the noise of the digital world. To speak directly and individually to each customer. To truly say—“Thank you! And Happy Holidays!”