Booklets are a powerful marketing tool that can help you stand out from your competitors.
“I’m not just an expert – I wrote the book on it!”
Whenever someone wanted to market their business and establish themselves as an expert in the pre-internet days, they would write a book. In the old days, electronic ribbon typewriters took the place of Microsoft Word, and dog-eared copies of Webster’s Dictionary were the only available spell-check. Technology has fortunately advanced leaps and bounds since those days, and it’s easier than ever to write a book.
There are two small problems with writing a book:
- You have to take the time to write 1,000 or more pages.
- Someone has to take the time to read 1,000 or more pages.
In this fast-paced world, people have less time than they did before. This is why booklets can still give you bragging rights about “writing the book on it,” but won’t require ten years to create and read. They’re one of the most effective ways of advertising yourself or your business.
What Are Booklets?
A booklet is a smaller version of a book. They’re usually anywhere from 20 to 80 pages long and can be used by almost any business in any niche or industry. They can be part of your marketing plan, or they can tell a case story.
Best of all, they don’t take a long time to write – and more importantly – they don’t take a long time to read. This is why booklets are the perfect old school marketing tool that’s been updated for the modern age.
Benefits of Booklets
Aside from being easy to write and read, booklets offer a wide variety of benefits that more traditional digital advertising cannot come close to competing against. For starters, they provide a physical reminder of your interaction with the lead or client. Unlike a paid digital advertisement that’s only seen for a fraction of the second in the right-hand column of a website, a booklet is a long-lasting physical object that will be kept around.
The general perception of a booklet is that they’re the hallmark of a serious business – a business that has the experience and know-how to literally write the book on a subject. Considering that it takes time and effort to write a booklet, this means that this is a marketing field that is wide open.
What if you’re not a good writer?
Professional copywriting services are always available to ghost-write the booklet on your behalf. Compared to the monthly cost of running a paid digital ad campaign, the cost of hiring a copywriter and printer to write and print your booklet is negligible. The ROI between digital advertising and physical media such as booklets is staggering – after your paid banner ads are shown on a website, they’re gone forever (unless you keep paying boatloads of money). After your booklets are printed and distributed to your clients and customers, they will be around for many years to come – at no additional cost.
How to Create a Booklet
There are two ways to create a booklet. Do-it-yourself or hire a professional printing company like AlphaGraphics of Raleigh to write, design, layout, and print (and even distribute) the booklet for you.
The DIY method will require some typesetting know-how. You’ll need to take into consideration the type and quality of paper that you want to use as well as binding and graphics options (graphics, charts, and diagrams are very persuasive elements that should be included in any booklet). Saddle-stitched and perfect binding booklets are two very popular ways of binding. You can even go full color with high-definition pictures and images.
You should also take into consideration the end goal. Is it to inform? Entertain? Sell? Paying close attention to the audience that you’re writing for will also help make your booklet a smashing success.
Creativity should also not be overlooked. AlphaGraphics of Raleigh has state-of-the-art digital printers which can print large or small booklets or even custom sizes. For example, if you’re a real estate agent and wanted to print a booklet that gives potential home-owners tips on what to do before selling their house, you can have a custom booklet printed up in the shape of an actual house. The front cover can even be cut out to mimic the look at feel of actual windows.
Booklet Copywriting, Design, and Printing in Raleigh
Writing a booklet will require a small amount of time and effort. The payoff when it’s all said and done will be immeasurable. Booklets can last 5-10 years or more if properly taken care of. They will sit on the office bookshelves and desks of your customers, clients, and prospects and act as a constant reminder of your business and services/products that you offer.
If you’re interested in taking advantage of one marketing channel that your competitors have probably ignored completely, give AlphaGraphics of Downtown Raleigh a call at (919) 832-2828, or you can email us or request a quote. We’ve helped countless businesses and business leaders write and create the perfect booklet which will drive a high ROI for years to come.