PPC is a powerful marketing channel that can help your business drive more foot traffic through your front door.
Unlike SEO, which can take months or even years to gain traction, PPC advertising offers immediate results.
When properly optimized, paid advertising can turn into a monster of a revenue-generating machine. We’re going to look at PPC, the various channels you can advertise on, and how they can help you increase your leads and sales.
What is PPC?
PPC is an acronym for pay-per-click and a form of online marketing. Such websites as Google, Facebook, Instagram, or one of millions of other relevant online properties will then show your ad. When someone clicks that ad, you pay a small fee to Google or whatever platform you’re on. In a nutshell, when you advertise with PPC, you’re paying for immediate visits to your website.
Those who are new to PPC will often struggle to get everything dialed in. In addition to selecting the right keywords, they also have to look at the copy of their ad text and the landing page. This is why many Raleigh businesses hire a PPC marketing expert to help get them set up and running.
Types of PPC Channels
There are many different channels to choose from, and each one is different. This provides you with ample opportunity to reach new audiences and increase your brand awareness. Here are just a few of the many channels available:
Google Ads – Google Ads allow you to place text or graphical advertisements on their search result pages and other properties such as Gmail and partner websites. When someone searches for the keywords that you’re targeting, your ad will show up.
Bing Ads – Bing Ads are very similar to Google. They will run on the Bing search results page or other partner properties. Many companies will advertise on both Bing and Google to maximize their results.
Facebook Ads – Over 2 billion people use Facebook every month. It’s the largest social media site out there. Facebook gives advertisers powerful tools so that they can laser-target a very specific niche of people, thereby putting their ads in front of those who are likely to buy their products or services.
Instagram Ads – Instagram is another social media platform that focuses on images and short videos. The ads integrate directly into the feed of a user, thereby making them less intrusive. Users are 2.5 times more likely to click on an Instagram ad than they are a Facebook ad.
Twitter Ads – Twitter is another popular paid online advertising platform that allows advertisers to target specific keywords that people are talking about. For example, if someone makes a Tweet that says, “My kitchen sink is backed up and overflowing,” an ad will show in their feed for a local Raleigh plumber.
Benefits of PPC Advertising
PPC offers advertisers a wide variety of benefits. Here are a few reasons why you should consider this powerful marketing channel:
Increased Website Traffic – Your company website is a tool that’s used to generate awareness and provide information so the customer can make an informed buying decision. This can’t happen unless there’s regularly occurring traffic coming to your site daily.
Increased Brand Awareness – Even if someone doesn’t click on your ad, there’s an excellent chance that they saw it—and your brand name. Over time, this can help lead to increased brand awareness amongst those most likely to buy your products or services.
Massive Reach – The PPC networks can help you reach an enormous audience. You can target local, national, or even global online traffic. In the past, advertisers had to pay millions of dollars for a 30-second Super Bowl commercial if they wanted to reach a broad audience. Nowadays, anyone with a PPC account can reach a vast audience.
Budget Control – While targeting competitive keywords can get costly; you have complete and total control over your PPC budget. You don’t have to spend a lot of money every month to maintain your paid online campaigns.
PPC and Online Advertising Help in Raleigh
The new year is here, and there’s no better time to re-examine your marketing plan for 2020. If you’re looking to get started with PPC or have any questions about paid online advertising, contact us or give us a call.
At AlphaGraphics of Downtown Raleigh, we’re much more than a print shop. We’re also marketing experts who you can count on to help you when it comes time to market your business. To learn more about how AlphaGraphics of Downtown Raleigh can help with your content marketing needs, you may email us, request a quote or call us at (919) 832-2828.