Employee morale is something that’s often overlooked in favor of more pressing business concerns.
However, it’s employee productivity is one of the most important aspects of an office or retail store that can help foster creative ideas, intelligent problem solving, and collaboration.
In other words, happy employees are more productive employees. This has a trickle-down effect upon all aspects of a business—from how energetic and helpful your workers are to your customers to giving 110% of their effort every single day.
Read on to learn more about how you can improve your workers’ productivity and morale while reaping the benefits of their newfound happiness.
Branding and Identity
The branding and identity of your company play an essential role in the daily lives of your workers. It gives them a sense of pride and accomplishment as they work towards clearly defined goals and milestones.
If you’re not sure what your brand or identity is, neither are your employees—and neither are your customers. If you haven’t performed a brand audit in a while, perhaps it’s time to consider taking a good hard look at what you value the most.
Employee Recognition for Employee Productivity
If your workers suffer from low morale, you might be waiting a very long time for one of them to pick up the proverbial ball and run with it. You can overcome this by instituting an internal reward and recognition program. Inform your workers that you’ll be awarding one of them an award or plaque that demonstrates your gratitude for them going above and beyond in their jobs at the end of the month. They can display this in their office or cubicle, and it will show others that you genuinely care.
When was the last time you had some new business cards printed up for your sales staff? We’re not talking about the plain white cardstock that’s easily recruitable on an office printer. We mean highly customized business cards with gold leaf, embossed designs, and other accouterments that will make your employees proud to show them off.
There are many highly custom options to choose from, such as:
- Foil stamping
- Magnetic stock
- Multi-layer “sandwich” cards
- Custom coatings
- Unique shapes and sizes
As an added bonus, the people whom your employees hand their cards out to will hang onto their unique card and call them whenever they need to re-order products or services.
One of the quickest ways to improve morale is to humanize your workers. The best way to do this is to provide them with name badges. Instead of a “Hey you!” or a “Excuse me,” your customers can address your employees by their first name. This has a subtle but significant psychological effect, especially if the job isn’t exactly a high-paying one.
You can take your name badges one step further by increasing their size. This way, the star employee of the month can proudly display their accomplishment on their nametag. It will also give other works something to aspire to.
Nobody likes having to look at four plain white walls during their 8-hour shift. Consider adding some colorful wall graphics to the interior of your business. Not only will it cover up the bare ugly walls, but it can also serve as an inspiration to your workers and customers.
For example, try adding a combination of text and company brand images. Let’s say that you own a sporting goods store. You can have life-sized pictures of people climbing mountains, riding bikes in the forest, or any number of sports-related activities.
One of the biggest complaints that office workers have is sitting in a plain boring cubicle for 8 hours every day. Consider offering them the chance to have a custom poster created that they can hang on their cubicle or office walls.
Thanks to the state-of-the-art digital printers at AlphaGraphics of Downtown Raleigh, we can recreate almost any image imaginable. Perhaps some of your workers are fine art lovers; why not give them their very own Monet? Or maybe one of your employees would like a picture of their dog or cat on their office wall. A full-color poster is a sure-fire way to drum up morale.
Expert Marketing Help in Downtown Raleigh
Improving and maintaining employee morale can help increase their productivity exponentially. If you’re starting to notice a proverbial rain cloud hanging over your office or retail environment, consider one of the above ways of letting your workers know that you care. Even the slightest of gestures will be well-received amongst your workers.
At AlphaGraphics of Raleigh, we can help you design, create, and execute the perfect marketing plan. To learn more about how AlphaGraphics of Downtown Raleigh can help with your sign and marketing needs, you may email us, request a quote, or call us at (919) 832-2828.