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Video Promotion

How to Use Video to Promote Your Business

Many businesses in the Raleigh area are turning to video promotion as a way of driving new business and increasing brand exposure. It provides a considerable ROI and is one of the cheapest means of

roll-upbanners

How to Design an Effective Roll-up Banner

Roll-up banners are a great way to advertise your products or services in an indoor environment. A roll-up banner is lightweight, versatile, and easy to set up and take down. They require little maintenance and

Marketing with Instagram

Why your business should embrace Instagram in 2019

When it comes to marketing your business or organization on social media, many people think that only means “Facebook” and “Twitter.” While these two social media giants are important, there are several other platforms that

Bad Social Media Habits

5 Social Media Habits That are Bad for Business

Social media has enabled business owners to market themselves to a vast audience they wouldn’t have otherwise been able to reach. Social media allows you to not only drive new business, but manage customer service,

Direct Mail Marketing

Raleigh Direct Mail Trends for 2019

Marketing trends such as paid advertising, SEO, and direct mail tend to evolve quickly as the months and years go by. This evolution of direct mail, SEO and paid advertising is due in part to

SEO Services

Five Basic Tips for Website SEO

Search Engine Optimization (SEO) has been around for more than 20 years. It’s the process of optimizing your company website to rank higher in the search results. A site that has good SEO also offers

Screen Shot 2019-01-07 at 1.14.40 PM

How to Stay in Touch with Your Customers Post-Sale

How much of your marketing budget are you focusing on customer retention? The Harvard Business Review estimates that the cost to acquire a single new customer is between 5 and 25 times more expensive than

Email Marketing

How to Quickly Build an Email List

Email marketing has one of the highest returns out of all marketing channels.  It’s inexpensive, easy to execute, and can drive sales and leads through the roof – if done correctly. Many companies will fall

vehicle wrap

Fleet Vehicle Wraps

Does your business or organization have a fleet of vehicles that traverse city streets on a daily basis? If so, have you ever given any thought to adding a vehicle wrap to every car, truck,

Trade Show Ideas AlphaGraphics

Trade show Ideas for 2019

The end of the year is almost here, and that means many companies have already started to plan their 2019 marketing activities.  If your company or organization is planning on getting a booth at a

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