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Raleigh Medical Office Signs

When was the last time you took a good look at the inside and outside signage that surrounds your Raleigh medical office?

If you’re like most doctors and building owners, the answer probably is “not too often.” That’s pretty normal as we tend to take medical office signs for granted as we see them every single day. 

Over the years, your existing medical office signs can get old, and your medical practice may have evolved to the point where it requires additional signs to help improve patient comfort, wayfinding, and market your services.

Read on to learn more about the various types of signs every single Raleigh medical office should have in and around their building.

Types of Raleigh Medical Office Signs

There are many different types of medical office signs options for your Raleigh medical or dental practice:

Window and Wall Graphics

Window and wall graphics can not only help promote your medical practice but offer a cost-effective way of decorating your offices. For example, if your front office windows face the harsh Raleigh morning or afternoon sun, perforated window graphics can help block out a good portion of that heat.

When it comes to wall graphics, the sky is the literal limit. Thanks to the large format printers at AlphaGraphics of Raleigh, we can create virtually any size wall graphic that you can imagine. Best of all, they won’t damage or mar your walls—and that’s especially important for your lease.

Illuminated Building Signs

An illuminated building sign that resides just outside of your building is by far one of the most important ones to have. It lets patients know they’ve arrived at the right office and markets your practice to everyone driving by on the street.

Of course, you could go with a non-illuminated sign, but as the sun starts to fade and the streetlights come on, the evening and night traffic won’t be able to see it very well. This includes the person looking for a new dentist or doctor as they drive home from work at 7 pm.

Flags and Stands

flag and standFlags and stands are handy marketing tools. They gently flutter in the breeze, and that action tends to catch the eyeballs of motorists driving by. There are many different flag options, such as free-standing flags or those that attach securely to your building façade.

If your office building has a grassy median strip next to the street, you can advertise your services to nearby traffic. Many day spas and plastic surgeons have flags printed up that promote their non-invasive cosmetic procedures. Others take advantage of flag pole signs and securely attach them to the light poles in the parking lot.

Posters

Let’s take a minute to consider the average patient in your waiting room. They’re most likely a bit anxious or nervous. Adding a few framed indoor posters can add a touch of class and a calming effect. The added benefit is that you don’t have to pay an arm and a leg for high-quality artwork, images, and reproductions.

If you need help determining what images you will use for your posters, consider the average demographic that your practice serves. For example, if you are a pediatrician, consider using bright and happy images, such as kittens, puppies, and other smiling children, to put the minds of your young patients at ease.

Banner Stands

Banner stands are ideal for promoting your services in the waiting room. Many day spas and plastic surgeon offices will have one or two printed up that promote the benefits of their dermal fillers or other non-invasive treatments. You can choose from roll-up banners and pop-ups to help make the biggest impact.

Dry Erase Boards

Chances are that at some point in your medical career, you have had to sit down with your patients and explain why Dr. Google gave them wrong medical advice. Many doctors will whip out their pen and draw a diagram on the thin medical exam table paper. 

Consider adding a dry erase board to your patient rooms. This will allow you to draw visual imagery to help explain medical terms and procedures. Best of all, your patients can take their cell phone camera and take a picture of the board for future reference. Dry-erase boards can also serve as a distraction for kids to draw on while Mom or Dad speaks to the doctor. 

Medical Office Signage in Raleigh

The signage that powers your medical Raleigh medical office helps market your business, provides important wayfinding directions, and allows your patients to have a good experience.

If you need help with your medical office signs, give AlphaGraphics of Downtown Raleigh a call. We’re more than just a print shop—We’re also marketing experts and can help you set up, create, and track your next email marketing campaign. 

To learn more about how AlphaGraphics of Downtown Raleigh can help with your sign and marketing needs, you may email us, request a quote, or call us at (919) 832-2828.

Mike Linden

Posted by Mike Linden

Mike Linden is the Vice President of Operations at AlphaGraphics of Downtown Raleigh. He focuses on client relationships, daily operations, business development and digital marketing initiatives. Mike joined the firm in 2008.

Mike is a graduate of the University of North Carolina where he earned a degree in Economics.