Is your business in need of a brand refresh?
Marketing nowadays is all about making a connection with your audience. If your brand doesn’t resonate well with people, a rebrand may help drive new business through your front door.
There are many reasons why companies undergo rebrands:
- Shake off a bad reputation.
- The brand is not congruent with the services/products offered.
- Competition is too similar.
- Company is expanding and growing.
No matter your reasons, there’s no better time than now to start thinking about rebranding your business as it can have a more significant impact on sales and make a strong connection with your audience.
We’ve created a list of things that can help support a partial to total rebrand for your company or organization:
A rebrand can not only help breathe new life into your business but set the tone for decades to come. A logo redesign will more accurately align your products or services with your target audience, which will allow them to make a deeper connection.
For example, when Steve Jobs returned to the CEO position at Apple, he changed the original rainbow-colored logo to a much sleeker and more metallic looking one. This immediately changed how the public perceived Apple products.
Instead of the home-grown company people often viewed them as, they were now a modern business with elegant and sleek products.
A professional logo redesign will shape how the public perceives your products and services and allow them to create an honest emotional connection.
Printed Marketing Collateral
Now that you have a shiny new logo, it’s time to put it on paper.
It’s essential to keep a sense of cohesiveness throughout your marketing materials. Your audience will encounter your brand at multiple touch points such as your website, flyers, or business cards.
Having all of your printed marketing materials look and feel the same will help instill trust and brand recognition in people.
A vital component of any company or organization rebrand is a website redesign. Just 20 short years ago, a company website was considered optional for many businesses. Nowadays, it’s how a good portion of the general public search for information.
A professionally designed website can not only help drive new business, but it also stands a good chance of ranking much better in the Google search results. Search engine optimization is a great way to drive even more traffic to your website from the organic search results.
A mobile website is also important. The vast majority of people nowadays use their cell phones to search the internet for information. If your site isn’t mobile responsive, it could break when someone tries to view it on a small phone screen.
A professionally desgined mobile website can help alleviate any technical issues people might experience when visiting your website from their cell phones.
Promo products are another great way to kick off a rebranding campaign. You can get calendars, pads, and pens printed up and sent out to your clients that will serve as a strong reminder of your new rebrand.
Be sure to round up and recycle any old promotional products that are lying around the office, or in the cars of your sales reps. You don’t want any of the old stuff getting out to the general public as it would only serve to confuse people.
Social Media Marketing
A partial or full rebrand will also require you to change up your social media marketing efforts. From adding your new logos to including a new content calendar that is more congruent with your new brand, your social media accounts are a window into the soul of your business.
If your company is struggling with reputation management issues, a properly managed social media marketing campaign can improve and even turn your reputation from bad to good. When used in conjunction with a rebrand, social media marketing is very useful in getting the word out and driving new leads and business.
Raleigh Branding Experts
A complete or partial rebrand can breathe new life into your company. Our marketing experts at AlphaGraphics of Downtown Raleigh will sit down and help you figure out which rebranding aspects will help your business. To learn more about how AlphaGraphics of Downtown Raleigh can produce and design your next project, you may email us or request a quote or call us at (919) 832-2828.