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Tag: Direct Mail

Direct Mail

Raleigh Direct Mail Trends for 2020

Direct mail is one of the most persuasive and cost-effective ways of driving new sales to your business. It’s no wonder why so many Raleigh businesses have started to take advantage of this fantastic marketing

Direct Mail

What Data Is Available to Create Mailing Lists?

Direct mail is one of the oldest yet most effective ways of marketing your products or services. The increasing costs of paid online advertising are causing many Raleigh businesses to “rediscover” the benefits that direct

Printed Collateral

5 Type of Print Collateral That Are Still Relevant in the Business World

When it comes to marketing a business, some companies will spend a good portion of their budget on digital and completely neglect printed collateral. It’s hard to find a business nowadays that doesn’t have at

Direct Mail Marketing

Raleigh Direct Mail Trends for 2019

Marketing trends such as paid advertising, SEO, and direct mail tend to evolve quickly as the months and years go by. This evolution of direct mail, SEO and paid advertising is due in part to

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How to Stay in Touch with Your Customers Post-Sale

How much of your marketing budget are you focusing on customer retention? The Harvard Business Review estimates that the cost to acquire a single new customer is between 5 and 25 times more expensive than

Print and Social Media Marketing

5 Ways to Integrate Print and Social Media Marketing

Have you given any consideration to what would happen if you were able to link your print and social media marketing efforts? Although print and social media marketing are two completely different marketing methods, they

Direct Mail Design

Direct Mail That Gets a High Response Rate

There’s a fine line between what’s considered “direct mail” and what’s considered “junk mail.” The standard rule-of-thumb is that the average person spends less than 2 seconds determining which pieces of mail they will and

AlphaGraphics Booklets

The Real Estate Professional’s Marketing Guide

Being a realtor is a tough job that requires many long hours of hard work. Even then, you’re lucky if you close 1% of the homeowners you’ve worked with. There are many paid Realtor Marketing

Fundraising Letter

How to Write a More Persuasive and Effective Fundraising Letter

Online fundraising is one of the fastest growing marketing channels for organizations and non-profits. Emails, organic website traffic, and fundraising websites have helped organizations raise billions of donations. However, all that traffic only accounts for

Mail box direct mail alphagraphics

Why Direct Mail is Superior to Email

If you want to spark a lively debate between marketing professionals, just ask them for their opinion on which is better: email or direct mail. Chances are you’ll hear the pros and cons of both