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Tag: Direct Mail

Small Raleigh Business Marketing

6 Marketing Tips for Your Raleigh Small Business

When it comes to marketing, many Raleigh small businesses are at a slight disadvantage. Marketing budgets are little to non-existent, and the idea of hiring one or two employees to perform in-house marketing is wishful

Increase Digital Traffic

How Printed Materials Can Drive Digital Traffic to Your Website

When it comes time to drive traffic to their websites, many Raleigh businesses turn to the usual suspects: Social media, search engine optimization and paid online advertising. The problem with all three of these marketing

Re-Opening COVID-19

Four Ways Raleigh Businesses Can Prepare to Re-Open

As North Carolina begins the gradual phased re-opening of the state due to the COVID-19 situation, many business owners are wondering what they need to do to prepare for the “new normal.” There’s no prior

Direct Mail

Raleigh Direct Mail Trends for 2020

Direct mail is one of the most persuasive and cost-effective ways of driving new sales to your business. It’s no wonder why so many Raleigh businesses have started to take advantage of this fantastic marketing

Direct Mail

What Data Is Available to Create Mailing Lists?

Direct mail is one of the oldest yet most effective ways of marketing your products or services. The increasing costs of paid online advertising are causing many Raleigh businesses to “rediscover” the benefits that direct

Printed Collateral

5 Type of Print Collateral That Are Still Relevant in the Business World

When it comes to marketing a business, some companies will spend a good portion of their budget on digital and completely neglect printed collateral. It’s hard to find a business nowadays that doesn’t have at

Direct Mail Marketing

Raleigh Direct Mail Trends for 2019

Marketing trends such as paid advertising, SEO, and direct mail tend to evolve quickly as the months and years go by. This evolution of direct mail, SEO and paid advertising is due in part to

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How to Stay in Touch with Your Customers Post-Sale

How much of your marketing budget are you focusing on customer retention? The Harvard Business Review estimates that the cost to acquire a single new customer is between 5 and 25 times more expensive than

Print and Social Media Marketing

5 Ways to Integrate Print and Social Media Marketing

Have you given any consideration to what would happen if you were able to link your print and social media marketing efforts? Although print and social media marketing are two completely different marketing methods, they

Direct Mail Design

Direct Mail That Gets a High Response Rate

There’s a fine line between what’s considered “direct mail” and what’s considered “junk mail.” The standard rule-of-thumb is that the average person spends less than 2 seconds determining which pieces of mail they will and