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Tag: variable data printing

Personalization

How to Increase Sales with Personalization

Many companies nowadays are turning to personalization to help boost their marketing efforts. Personalization allows them to make a more profound and honest connection with their audience, which in turn can help increase brand trust,

Direct Mail Marketing

Raleigh Direct Mail Trends for 2019

Marketing trends such as paid advertising, SEO, and direct mail tend to evolve quickly as the months and years go by. This evolution of direct mail, SEO and paid advertising is due in part to

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How to Stay in Touch with Your Customers Post-Sale

How much of your marketing budget are you focusing on customer retention? The Harvard Business Review estimates that the cost to acquire a single new customer is between 5 and 25 times more expensive than

holiday marketing strategy

How Can Retailers Take Advantage of the Upcoming Shopping Season?

Fall time is finally here, and many retailers in the Raleigh area are busy getting ready for the upcoming shopping season. From making sure inventory levels are good to trimming the store with seasonal decorations,

Direct Mail Design

Direct Mail That Gets a High Response Rate

There’s a fine line between what’s considered “direct mail” and what’s considered “junk mail.” The standard rule-of-thumb is that the average person spends less than 2 seconds determining which pieces of mail they will and

Mail box direct mail alphagraphics

Why Direct Mail is Superior to Email

If you want to spark a lively debate between marketing professionals, just ask them for their opinion on which is better: email or direct mail. Chances are you’ll hear the pros and cons of both