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The Real Estate Professional’s Marketing Guide

Being a realtor is a tough job that requires many long hours of hard work.

Even then, you’re lucky if you close 1% of the homeowners you’ve worked with. There are many paid Realtor Marketing Services out there that proclaim to drive “thousands of leads” to realtors, but in reality, they don’t do much at all.

So how can a realtor realistically land new clients?

Traditionally, realtors would have an A-frame or realtor sign on the front lawn, and that would be that. They would hope neighbors and passersby’s would see the house for sale and pick up the phone to schedule a showing. The problem with this kind of marketing is that it’s passive. You’re waiting for the proverbial fish to swim by and show interest.

We’ve created this Realtor Marketing Guide for real estate agents who are looking to up their game and engage in active marketing to attract more leads and potential buyers.

List Building and Direct Mail

If you’ve been a realtor for some time, you probably have a massive list of prospective and past client information. Put that list to good use by marketing to it on a regular basis. Instead of sending out the same boring email realtor templates, try taking advantage of direct mail services.

If done correctly, direct mail can reach thousands of pre-qualified prospects who might be interested in buying a home. The vast majority of real estate agents focus on email, but the smart ones are quietly taking advantage of the lowered competition for the home mailbox.

If you’re just starting out and don’t have a list, there list building services that can quickly help you create one. You can even buy or rent a list which means you can quickly start sending out direct mail to targeted prospects.

Alternative Signage

Instead of putting out an A-frame sign at your next open house, why not try an outdoor flag? They’re extremely visible from the street and will catch even the slightest of breezes, thereby creating the motion which will attract eyeballs from far and wide. Best of all, they’re lightweight and can be easily taken down and stored in the trunk or back seat of a standard car.

If you have room to work with, hanging banners can also make a huge impact. You’ll have a blank canvas which will allow you to create the perfect marketing message for the house you’re trying to sell.  

If you really want to rock realtor marketing and get the word out about your services, how about a partial or custom vehicle wrap? If that’s too much, you can always have a vehicle magnet printed up. They’re easy to install and easy to remove and won’t damage the paint of your car. Once you’re done for the day, just pull it off your car and store it in the trunk or backseat until it’s needed again.

Printed Marketing Materials

Signs and direct mail aren’t the only two ways you can attract new prospects. Booklets are small books that contain around 80 pages of information and can be effectively used to market yourself and your services.

CopywriterE.g., Find a copywriter to create a booklet for new home buyers. In it, you can explain the often-confusing process of buying a new home. You can give tips on the market, how to locate the best mortgage broker, and even how to move into a house once escrow has closed. You can also partner up with local business such as a moving company, self-storage, or U-Haul dealer to include their business card in your booklet.

You can accomplish the same thing with an eBook. There’s nothing to print or pass out, and you can easily attach the eBook to the next email blast that you send out. Valuable collateral such as booklets and eBooks add value to the real estate services that you’re offering, and people will take note.

Realtor Marketing Professionals in Raleigh

If you’re a realtor and looking to up your game and drive new prospects and leads for a fraction of what you’d pay advertising online, give us a call. At AlphaGraphics, we’ve helped countless realtors build their businesses and drive new leads. To learn more about how AlphaGraphics of Downtown Raleigh help you with your marketing project you may email us or request a quote or call us at (919) 832-2828.

 

Mike Linden

Posted by Mike Linden

Mike Linden is the Vice President of Operations at AlphaGraphics of Downtown Raleigh. He focuses on client relationships, daily operations, business development and digital marketing initiatives. Mike joined the firm in 2008.

Mike is a graduate of the University of North Carolina where he earned a degree in Economics.